Head of performance marketing in crypto

Tangem; United States; Remote; USD 180,000 - 300,000; Full time

Benefits offered by this job

Remote work from any location

Competitive USD salary

Job summary

Tangem is seeking a Senior Head of Performance Marketing to lead and scale its global acquisition engine for hardware products and the Tangem Wallet. You will manage a performance team, optimize CAC/ROAS and build a data-driven growth system across web and mobile channels.

You will define channel strategy, test new formats, and drive wallet-related user acquisition and retention while aligning with Product, Analytics and Design. Remote work is supported.

Qualifications

• 8+ years of performance marketing / growth acquisition with leadership experience.
• Proven management of multi-million-dollar annual budgets.
• Deep expertise across Google, Meta, YouTube, TikTok, Apple Search Ads and CPA networks.
• Strong experience with web/e-commerce and mobile app acquisition.
• CRM, lifecycle marketing, retargeting and audience segmentation knowledge.
• Mobile attribution, app events, deep linking and post-install optimization expertise.
• Experience in funnels, cohorts, GA4, Amplitude, AppsFlyer and data warehouses.

Responsibilities

• Lead the performance team and two hands-on Marketing Managers.
• Define customer acquisition strategy across hardware/e-commerce and mobile wallet journeys.
• Allocate investments across channels, markets, products based on economics and growth potential.
• Own CAC, ROAS, LTV/CAC, payback and ensure sustainable growth.
• Build a pipeline for testing new paid channels, formats and mechanics.
• Set testing across channels, audiences, creatives, offers, landing pages and app funnels.
• Drive wallet creation, funding, transactions and retention within Tangem Wallet.
• Ensure integration of paid acquisition, retargeting, activation and lifecycle communication.

Skills

Team leadership

Budget ownership

Multichannel acquisition

Web/mobile growth

Analytics & measurement

Campaign testing

CRM & lifecycle

Mobile attribution

Tools

Google Ads/GA4

Meta/Instagram

YouTube Ads

TikTok Ads

Apple Search Ads

CPN networks

Amplitude

AppsFlyer

Job description

Описание

Tangem is a high-tech company in the blockchain sector was founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC. Tangem started with the idea of bringing digital assets to the masses using a unique combination of a smartcard-based hardware wallet and mobile applications. We are looking for a senior Head of Performance Marketing to lead and scale Tangem’s global acquisition engine across both hardware products and the Tangem mobile wallet.

Задачи

• Lead the performance team.
• Manage and develop two hands-on Performance Marketing Managers, set priorities, challenge their strategies and ensure strong execution across all channels.
• Define how Tangem acquires customers and users across two core journeys: hardware/e-commerce and mobile wallet/in-app services.
• Decide how investment should be allocated across channels, markets, products and acquisition journeys based on marginal economics and growth potential.
• Own CAC, ROAS, contribution margin, LTV/CAC and payback — ensuring that growth remains economically sustainable as we scale.
• Build a systematic pipeline for identifying, testing and scaling new paid acquisition channels, platforms, formats and mechanics.
• Define what we test across channels, audiences, creatives, offers, landing pages and app funnels — and make sure learnings translate into the next iteration.
• Build the strategy for acquiring users directly into Tangem Wallet and optimize beyond CPI toward wallet creation, funding, transactions, retention and LTV.
• Ensure paid acquisition, retargeting, activation, lifecycle communication, reactivation and cross-sell work as one growth system rather than separate functions.
• Work with Product, Analytics, Design and Marketing to identify where users drop off and what needs to change across website, app store, onboarding and in-app UX.
• Build a robust approach to attribution, incrementality, cohort analysis, LTV and channel contribution so budget decisions are based on true business impact rather than platform-reported ROAS.
• Understand which propositions, messages, formats and creative concepts drive performance and turn those insights into clear briefs and scalable creative testing.
• Continuously evaluate emerging acquisition channels, technologies, AI-driven marketing tools, measurement approaches and growth mechanics.

Требования

• 8+ years of experience in performance marketing / growth acquisition, with significant leadership responsibility.
• Proven experience managing multi-million-dollar annual acquisition budgets.
• Deep expertise across Google, Meta, YouTube, TikTok, Apple Search Ads, CPA-Networks and other major acquisition platforms.
• Strong experience with both web/e-commerce and mobile app acquisition.
• Strong understanding of CRM, lifecycle marketing, retargeting and audience segmentation.
• Deep knowledge of mobile attribution, app events, deep linking, and post-install optimization.
• Independently investigate funnels and cohorts across Google Analytics 4, Amplitude, AppsFlyer, internal BI and the data warehouse; validate data and reconcile platform reporting with business results.
• Understand event tracking, SDK and server-side integrations, deep links, postbacks and deduplication.
• Diagnose issues, define technical requirements and validate implementations.
• Launch and scale network partnerships, negotiate payouts and acceptance criteria, and manage tracking, traffic quality and publisher-level profitability.
• Identify bots, fake or duplicate conversions, undisclosed incentivized traffic and attribution manipulation.
• Strong command of CAC, ROAS, LTV/CAC, payback, сohort economics.
• Experience building structured channel and experimentation roadmaps, rather than relying only on existing channels.
• Strong understanding of CRO and product funnels and the ability to translate acquisition data into actionable recommendations for Product and UX teams.
• Highly analytical and comfortable making large budget allocation decisions based on data.
• Experience managing and developing strong performance marketers.
• Background in fintech, consumer apps, e-commerce, marketplaces, subscriptions or other high-scale B2C businesses is highly relevant.
• Будет плюсом: Crypto experience is a plus, but not required

Условия

• Stability, growth, participation in shaping the future unicorn.
• Remote work from any location.
• Competitive salary in EURO/USDT.
• Compensation for the purchase of necessary technical devices for the work.