Head of Growth & Brand, Electric Travel Tech

Lightship; Broomfield, South San Francisco (CO, CA); On-site; CAD 251,000 - 391,000; Full time

Benefits offered by this job

Healthcare

401k

Flexible Paid Time Off

13 Company Holidays

12 weeks paid parental leave

LightTrip stipend

Job summary

Lightship is seeking a marketing leader to own strategy, team and metrics. Based in North America, you will shape brand exposure and ROI for a growth-stage hardware company, working closely with product and commercial teams.

You’ll lead a small team, align channel strategy with demand, and ensure a data-driven approach to funnel performance, with frequent in-person collaboration in SF or CO offices.

Qualifications

• 10+ years in marketing, including 4+ leading a team, with a track record of taking a consumer brand from early awareness to real demand
• Experience marketing a high-consideration, physical product with a long sales cycle, where the buyer researches for months before they commit
• A data-driven approach; you set measurable goals, track attribution, and change course based on results
• Excellent storytelling, with the ability to make technical products accessible and compelling
• Experience building a team and marketing function from an early stage

Responsibilities

• Set the strategy, then execute it. Build a marketing strategy that ties brand building to pipeline and revenue, articulate it so the whole company can repeat it, and keep it intact through the quarter-to-quarter turbulence of a growth‑stage hardware business
• Partner with Brand. You own the marketing strategy: audience, channels, demand and results. Brand owns the brand strategy: identity, voice, visuals and creative direction. The two strategies inform each other and each team gives input on the other's work. Bring sharp audience insight and clear briefs and build a working rhythm where both teams learn quickly from what's landing
• Run the playbook. Own the full funnel (paid, organic, lifecycle, PR, events, commercial partnerships, owner community, and the website) and make a startup’s budget behave like a larger one through sharp channel choices and disciplined testing
• Drive qualified demand. Work with sales to build a reservation‑to‑delivery funnel that converts: the right leads, the right nurture, the right in‑person moments for a purchase this considered
• Lead and grow the marketing team. Structure a small team for leverage (currently 3 direct reports), set clear goals and feedback, rhythms, and give early‑and‑mid‑career marketers real ownership plus the coaching to be ready for their next role
• Measure honestly. Own the marketing dashboard (CAC, pipeline contribution, conversion by stage, brand lift) and be candid with both the executive team and Brand about what is working and what to cut. You’re not afraid to double down on what truly moves the needle while saying no to opportunities that provide less value
• Support the commercial line. Give PowerSled the positioning, demand generation, and channel support it needs to reach fleet and infrastructure buyers, in partnership with its commercial team
• Work alongside the product. Sit with engineering and product in the shop, get in the trailers, tow one, and feed what you learn into the work

Skills

Marketing leadership

Strategy development

Data-driven marketing

Storytelling

Team building

Job description

Lightship is seeking a marketing leader to own strategy, team and metrics. Based in North America, you will shape brand exposure and ROI for a growth-stage hardware company, working closely with product and commercial teams.

You’ll lead a small team, align channel strategy with demand, and ensure a data-driven approach to funnel performance, with frequent in-person collaboration in SF or CO offices.