Growth Marketing Leader — Electric Travel Tech

Climactic; Broomfield (CO); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401k

Flexible PTO

13 Company Holidays

12 weeks parental leave

RV trip stipend

Job summary

Lightship is seeking a seasoned marketing leader to own strategy, team, and measurable ROI for a fast‑growing hardware brand. You will define a go-to-market plan that drives brand exposure and revenue while steering a small marketing group.

Based in Broomfield, CO or SF, you will collaborate with product and engineering on the shop floor, travel up to 25% as needed, and align brand and demand across channels.

Qualifications

• 10+ years in marketing, including 4+ leading a team, with a track record of taking a consumer brand from early awareness to real demand.
• Experience marketing a high-consideration, physical product with a long sales cycle, where the buyer researches for months before they commit.
• A data-driven approach; you set measurable goals, track attribution, and change course based on results.
• Excellent storytelling, with the ability to make technical products accessible and compelling.
• Experience building a team and marketing function from an early stage.

Responsibilities

• Set the strategy, then execute it. Build a marketing strategy that ties brand building to pipeline and revenue, articulate it so the whole company can repeat it, and keep it intact through the quarter-to-quarter turbulence of a growth-stage hardware business.
• Partner with Brand. You own the marketing strategy: audience, channels, demand and results. Brand owns the brand strategy: identity, voice, visuals and creative direction.
• Run the playbook. Own the full funnel (paid, organic, lifecycle, PR, events, commercial partnerships, owner community, and the website) and make a startup’s budget behave like a larger one through sharp channel choices and disciplined testing.
• Drive qualified demand. Work with sales to build a reservation‑to‑delivery funnel that converts: the right leads, the right nurture, the right in‑person moments for a purchase this considered.
• Lead and grow the marketing team. Structure a small team for leverage (currently 3 direct reports), set clear goals and feedback, rhythms, and give early- and mid-career marketers real ownership plus the coaching to be ready for their next role.
• Measure honestly. Own the marketing dashboard (CAC, pipeline contribution, conversion by stage, brand lift) and be candid with both the executive team and Brand about what is working and what to cut. You’re not afraid to double down on what truly moves the needle while saying no to opportunities that provide less value.
• Support the commercial line. Give PowerSled the positioning, demand generation, and channel support it needs to reach fleet and infrastructure buyers, in partnership with its commercial team.
• Work alongside the product. Sit with engineering and product in the shop, get in the trailers, tow one, and feed what you learn into the work.

Skills

Marketing leadership

Data-driven marketing

Storytelling

Team leadership

Strategic thinking

Job description

Lightship is seeking a seasoned marketing leader to own strategy, team, and measurable ROI for a fast‑growing hardware brand. You will define a go-to-market plan that drives brand exposure and revenue while steering a small marketing group.

Based in Broomfield, CO or SF, you will collaborate with product and engineering on the shop floor, travel up to 25% as needed, and align brand and demand across channels.