Director/Vice President of Marketing

Lightship; San Francisco (CA); Sur place; USD 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

401k

Unlimited Paid Time Off

Healthcare

Dental

Vision

LightTrip (RV trip allowance)

Parental leave

Résumé du poste

Lightship in San Francisco seeks a Head of Marketing to own strategy, team, and numbers for a growth-stage hardware business. You’ll set the direction, align brand and demand, and drive measurable ROI with close collaboration across product and sales.

Lead a small marketing team, own the dashboard (CAC, pipeline, conversions), and execute across paid, organic, events, and partnerships to accelerate revenue while maintaining brand integrity.

Qualifications

• 10+ years in marketing, including 4+ leading a team.
• Experience marketing high-consideration, physical products with long sales cycles.
• Data-driven with attribution tracking and measurable goals.
• Experience building a marketing function at an early/growth-stage hardware company.

Responsabilités

• Own the full funnel (paid, organic, lifecycle, PR, events, partnerships, website).
• Set and execute a marketing strategy that links brand to pipeline and revenue.
• Lead and grow a small team (currently 3 direct reports) with clear goals.
• Develop a dashboard to measure CAC, pipeline contribution, and conversion by stage.
• Collaborate with Brand to align audience, channels, and creative direction.
• Support the commercial line with positioning and demand generation for fleet/infrastructure buyers.
• Work alongside product by engaging with engineers and on-floor learnings.

Connaissances

Marketing leadership

Go-to-market strategy

Demand generation

Team leadership

Performance measurement

Description du poste

• Reporting to the Chief Commercial Officer and Co-Founder, you’ll own marketing at Lightship: the strategy, the team, and the numbers
• You will set a marketing strategy that drives fast brand exposure and measurable sales ROI, and hold it steady as a North Star while the weekly and monthly realities of a growth-stage hardware company shift under it
• This is a builder’s seat
• This is a hardware company, and the best marketing ideas here come from standing next to the product: walking the build floor, sitting in a trailer, talking to the engineers who built it
• Set the strategy, then execute it. Build a marketing strategy that ties brand building to pipeline and revenue, articulate it so the whole company can repeat it, and keep it intact through the quarter-to-quarter turbulence of a growth-stage hardware business
• Partner with Brand. You own the marketing strategy: audience, channels, demand and results. Brand owns the brand strategy: identity, voice, visuals and creative direction. The two strategies inform each other and each team gives input on the other’s work. Bring sharp audience insight and clear briefs and build a working rhythm where both teams learn quickly from what’s landing
• Run the playbook. Own the full funnel (paid, organic, lifecycle, PR, events, commercial partnerships, owner community, and the website) and make a startup’s budget behave like a larger one through sharp channel choices and disciplined testing
• Drive qualified demand. Work with sales to build a reservation-to-delivery funnel that converts: the right leads, the right nurture, the right in-person moments for a purchase this considered
• Lead and grow the marketing team. Structure a small team for leverage (currently 3 direct reports), set clear goals and feedback, rhythms, and give early- and mid-career marketers real ownership plus the coaching to be ready for their next role
• Measure honestly. Own the marketing dashboard (CAC, pipeline contribution, conversion by stage, brand lift) and be candid with both the executive team and Brand about what is working and what to cut. You’re not afraid to double down on what truly moves the needle while saying no to opportunities that provide less value
• Support the commercial line. Give PowerSled the positioning, demand generation, and channel support it needs to reach fleet and infrastructure buyers, in partnership with its commercial team
• Work alongside the product. Sit with engineering and product in the shop, get in the trailers, tow one, and feed what you learn into the work

Benefits

• 401k
• Unlimited Paid Time Off that we actually want you to use! 3-4 weeks is common at Lightship
• Healthcare, Dental, Vision (full time only)
• $2,000 per year towards an RV trip of your own, we call this a LightTrip (full time only)
• 12 weeks paid parental leave

Experience marketing a high-consideration, physical product with a long sales cycle, where the buyer researches for months before they commitExcellent storytelling, with the ability to make technical products accessible and compelling10+ years in marketing, including 4+ leading a team, with a track record of taking a consumer brand from early awareness to real demandExperience building a team and marketing function from an early stageA data-driven approach; you set measurable goals, track attribution, and change course based on resultsHaving done this at a Series B or C company that grew through itExposure to a dual consumer and commercial go-to-market under one brandDirect-to-consumer experience with a high-ticket-price product sold without a dealer networkBuilding an owner community into an advocacy engine (rallies, referrals, user-generated content)Category experience in RV, outdoor, automotive, EV, or premium hardware