Head of Growth

SkillCat, Inc.; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

SkillCat is looking for a highly entrepreneurial Head of Growth to own and scale the next wave of customer growth for America’s skilled trades learners. This hands-on role requires strategic thinking, rapid execution, and a willingness to launch experiments across channels.

You'll own growth experiments, analytics, SEO/AEO, social and creator distribution, earned media, and conversion optimization while focusing on organic growth over paid media. Fully remote.

Qualifications

• Have grown a consumer product, audience, brand, or community
• Strong analytical skills; comfortable digging into funnels and experiment results
• Experience with SEO and AEO and outside-expert collaboration
• Bias toward action; willing to roll up sleeves and deliver
• Curious about new channels, tools, trends, and growth opportunities

Responsibilities

• Own growth across experimentation, analytics, SEO/AEO, social and creator distribution, earned media, and conversion.
• Build organic growth engines across major platforms and emerging channels without relying primarily on paid media.
• Find stories worth talking about; build relationships with creators, journalists, communities, and partners.
• Measure experiments, identify bottlenecks in the funnel, and turn data into action.
• Own the strategy for discovery across search platforms and coordinate with external experts.

Job description

SkillCat is building the leading education and career platform for America’s skilled trades. Hundreds of thousands of people have used SkillCat to learn HVAC, electrical, plumbing, and other trades, earn industry certifications, and build better careers without taking on massive student debt.

We’ve grown quickly, profitably, and with a small team, and we’re still early. This is an unusually high-impact marketing role: you’ll work directly with the founder, own the growth function, have the freedom to test unconventional ideas quickly, and help build a consumer brand that could define an enormous and historically underserved category.

About the Role

SkillCat is looking for a highly entrepreneurial Head of Growth to find and scale the next ways we grow.

This is a hands-on role for someone who thinks strategically, moves quickly, and likes getting things live. You’ll own growth across experimentation, analytics, SEO/AEO, social and creator distribution, earned media, and conversion. Focus on organic growth hacking with less of a focus on paid.

What You’ll Own

Growth & Experimentation: Find new channels, audiences, partnerships, and growth opportunities. Launch quickly, learn, kill what isn’t working, and scale what is.

Social, Creators & Distribution: Build organic growth engines across TikTok, Instagram, YouTube, Reddit, LinkedIn, creators, influencers, ambassadors, communities, partnerships, and emerging platforms. Develop ideas and programs capable of reaching millions of people without relying primarily on paid media.

Earned Attention: Find stories worth talking about. Build relationships with creators, journalists, communities, and partners, and create reasons for people to talk about SkillCat.

Analytics & Conversion: Understand what is driving growth, investigate dips and spikes, measure experiments, find friction in the funnel, and turn data into action.

SEO & AEO: Own the strategy for how SkillCat gets discovered across Google, ChatGPT, Gemini, and other search platforms. Identify opportunities, set priorities, and work closely with outside experts to execute.

What We’re Looking For

You’ll probably thrive here if you:

• Have personally helped grow a consumer product, audience, community, or brand
• Have run growth experiments across multiple channels, not just paid acquisition
• Have built organic distribution through social, creators, influencers, UGC, ambassadors, communities, or partnerships
• Understand what makes ideas and content spread across TikTok, Instagram, YouTube, Reddit, LinkedIn, and emerging platforms
• Are highly analytical and comfortable digging into funnels, performance, and experiment results
• Understand SEO and AEO well enough to identify opportunities, set priorities, and effectively manage outside experts
• Move quickly and have a strong bias toward action
• Are relentlessly curious about new channels, tools, trends, and growth opportunities
• Are obsessed with understanding customers
• Are resourceful and comfortable figuring things out yourself
• Use AI and automation naturally in your work
• Understand internet culture, creators, communities, and modern distribution
• Are comfortable cold emailing, DMing, calling, pitching, and building relationships
• Take ownership without waiting for someone to tell you what to do.
• This Is a Hands-On Role. We are not looking for someone who only manages agencies, teams, or strategy.

You should be willing to write the copy, pull the data, talk to customers, build the scrappy landing page, learn the new tool, DM the creator, pitch the journalist, or launch the experiment yourself when that is the fastest way to learn.

You should be equally comfortable deciding what we should do and rolling up your sleeves to make it happen.

Compensation $150,000–$250,000 salary. Compensation will depend on experience and track record.

Fully remote.