Head of Growth

Gymreapers; Nampa (ID); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Competitive Pay

On-site gym

401(k) with up to 4% employer match

Health Insurance (employer paid)

Paid Time Off (PTO)

Company paid holidays

Life Insurance (employee and spouse/de

Disability insurance (short-term &

Wellness programs

Health Savings Account (HSA)

Job summary

Gymreapers is seeking a Head of Growth to drive customer acquisition, retention, and revenue from our on-site HQ in Nampa, Idaho. You will lead data-driven growth initiatives, manage cross-functional teams, and optimize our e-commerce presence to scale a consumer-brand fitness platform.

The role requires a strong background in digital marketing, e-commerce, and leadership, with a track record of delivering measurable results in growth-focused environments.

Qualifications

• Bachelor’s degree in business, marketing or a related field.
• 7+ years of growth, digital marketing, or e-commerce experience.
• Experience in fitness or consumer brands desirable.
• Proficient with analytics tools and optimization techniques.
• Strong leadership and cross-functional collaboration.
• Excellent communication and project management skills.
• Data-driven decision making.

Responsibilities

• Develop and implement scalable growth strategies to drive acquisition, retention, and revenue.
• Lead cross-functional teams across marketing, product, and sales.
• Analyze data and market trends to optimize campaigns.
• Manage growth budgets and forecast outcomes.
• Mentor and build a high-performing growth team.
• Oversee paid and organic channels including Google Ads, SEO/SEM, affiliate marketing, and influencer partnerships.
• Optimize e-commerce site and product pages to improve conversions.
• Report KPIs to leadership regularly.

Skills

Growth strategy

Digital marketing

E-commerce

Leadership

Communication

Problem solving

Analytical thinking

Education

Bachelor's degree in Business/Marketing/related field

MBA preferred

Tools

Google Analytics

CRM platforms

A/B testing

Conversion optimization

Job description

Head of Growth

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Reports To: VP of Marketing

Position Overview

The Director of Growth will be responsible for driving Gymreapers' growth through innovative strategies, data-driven insights, and cross-functional collaboration. This role will focus on identifying and capitalizing on new opportunities to grow our customer base, optimize user acquisition, and increase revenue. The ideal candidate will have experience in digital marketing, e-commerce growth, and scaling businesses within the fitness or consumer goods space.

About Gymreapers

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities

• Growth Strategy: Develop and implement comprehensive growth strategies to accelerate Gymreapers’ customer acquisition, retention, and revenue growth. Focus on both short-term and long-term goals to drive scalable, sustainable growth.
• Data Analysis & Insights: Leverage analytics and market research to evaluate customer behavior, identify trends, and measure the effectiveness of growth campaigns. Continuously optimize strategies based on data insights.
• Cross-Functional Collaboration: Work closely with the marketing, product, and sales teams to ensure alignment on growth initiatives. Provide leadership and mentorship to teams involved in growth-related projects.
• Customer Acquisition: Oversee paid and organic channels to drive new customer acquisition, including digital advertising (e.g., Google Ads, Facebook, Instagram), SEO/SEM, affiliate marketing, and influencer partnerships.
• Retention & Engagement: Develop strategies to improve customer retention, including email marketing, loyalty programs, and targeted campaigns to maximize lifetime value.
• E-commerce Optimization: Optimize Gymreapers’ online presence, including the website and product pages, to improve conversion rates, drive traffic, and increase sales.
• Growth Forecasting & Budgeting: Set and manage growth-related budgets, ensuring resources are allocated effectively to achieve ambitious growth targets. Track performance against KPIs and report regularly to leadership.
• Team Leadership: Build and lead a high-performing growth team, fostering a culture of innovation, collaboration, and accountability.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field. MBA preferred.
• Minimum of 7 years of experience in growth, digital marketing, or e-commerce, with a proven track record of driving measurable results in a consumer-facing brand.
• Strong understanding of growth strategies, including digital marketing, customer acquisition, retention, and product scaling.
• Experience in the fitness industry or with e-commerce brands is highly desirable.
• Proficient in data analysis tools (Google Analytics, CRM platforms, etc.), A/B testing, and optimizing conversion funnels.
• Strong leadership and team management skills, with the ability to work cross‑functionally and drive alignment across departments.
• Excellent communication, project management, and problem‑solving skills.
• Highly analytical, results‑driven, and comfortable with making data‑backed decisions.

Benefits/Perks

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on‑site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.