Head of Growth

Tuyo; Miami (FL); On-site; USD 170,000 - 220,000; Full time

Job summary

Tuyo Inc. is seeking a growth leader to own and scale the company's user acquisition and activation efforts. You will identify and reach the right audiences, drive first deposits, and maximize retention while building the growth playbook and team.

You will work closely with founders, product, and engineering to grow from thousands of customers to millions. The role emphasizes data-driven decision-making, experimentation, and honest reporting, with a strong focus on AI-enabled optimization and

Qualifications

• You have owned growth targets for a consumer product and moved the numbers.
• You can read cohorts, pull data, and explain real results from noise.
• You build and ship live campaigns, landing pages, or automations without waiting for a team.

Responsibilities

• Own the growth funnel from awareness to activation across multiple channels.
• Build and lead the growth team, test ideas, and scale what works.
• Tell the company story through effective messaging and campaigns.
• Ensure compliant and transparent growth practices across markets.

Skills

Growth leadership

Data-driven

Experimentation

Marketing strategy

AI/Automation mindset

Job description

About Tuyo

Our mission is to help people move forward in their financial life. We are a small and very product minded team between Madrid and Miami, from where we serve thousands of customers in more than 130 countries.

We are building the future of money. Tuyo works like a bank account inside your phone, but with no bank in the middle. You keep control of your own money at all times.

We are venture-backed and recently raised our seed round from an incredible group of investors and have years of runway. Our founders Jorge Izquierdo (previously cofounded Aragon) and Alejandro Perezpayá (previously executive at Allfunds) have decades of experience building incredible products and leading high-performance teams.

We do not compare ourselves to other companies in the US or Europe. We compare ourselves to the best companies in the world, and we are trying to do things nobody has done before.

The job

You own how Tuyo grows. You find the people who need Tuyo, bring them in, get them to their first deposit, and keep them coming back.

You decide where our money and time go, what we test, and what we stop. As we grow, you build the team, the systems and the playbook that take us from thousands of customers to millions. You work directly with the founders and with our product and engineering team.

What that looks like

• Own the numbers. Signups, verified accounts, first deposits, active customers, and what each one costs us. You know them every morning, and you know why they moved.

• Find the channels that work for a product nobody has seen before: paid, referrals, creators, communities, partnerships, content, app stores and search, including AI search. Make bold bets like Buy Now, Pay Maybe, stop what does not work, and scale what does.

• Own the funnel, your focus is top of the funnel, but landing valuable users is our metric not just app installs. Work closely with our product team to improve the leaky parts of the funnel.

• Turn word of mouth into a system. The best growth comes from customers who bring their friends. Build the referral and sharing loops that make every customer bring the next one.

• Pick our battles. Experiment to turn your ideas into answers or repeatable strategies; prioritize them. Decide where we push first, and how we win there each market.

• Tell our story. Find the right words that make people want our product.

• Grow the right way. Understand, set and respect the boundaries so every campaign is clear, honest, and within the rules of each market and ad platform.

• Build the growth team. Decide who we hire, which agencies and tools we use, and how a small team does the work of a large one.

We are incredibly excited about how AI is reshaping the way growth works. We have a large budget for individual use of AI, and we expect you to use it to test more, ship faster and do more with a small team.

Who we are looking for

We are looking for someone to own growth at Tuyo. Thousands of people in more than 130 countries already use Tuyo for their money. We are now looking for someone to turn that into a growth engine, and take it much further.

We care much more about who you are than about where you have worked. Almost everything about how we grow is yet to be built, and we are looking for someone who wants to build it.

Must have

• You have owned growth. You have been responsible for a growth number at a consumer product, and you moved it.

• Numbers first. You can build the funnel, read a cohort and tell a real result from noise. You pull your own data.

• Builder. You get things live yourself: a landing page, a campaign, an experiment, an automation. You do not wait for a team to exist.

• Depth in a channel. You have run real budgets on a paid channel, or built a referral or organic loop that kept growing on its own.

• Taste. You know a good message, a good creative, a good ad, a good piece of content, and a good onboarding screen when you see one, and you can explain why.

• Executive mindset. You see problems as challenges to own and solve. You set systems and a structure to create scalable growth. You leverage technology/AI to automate and optimize processes and workload. You are seeking to grow as Tuyo grows.

• Honesty. You tell us when something did not work. We prefer a clear "this failed" to a dashboard that hides it.

• Native/Excellent English, written and spoken.

• High standards. You set them for yourself. Nobody has to ask you.

Where you might be coming from

Growth at a consumer fintech, a crypto wallet or exchange, or a consumer app that grew fast. Performance marketing or lifecycle at a company that took growth seriously. A founder or early employee who ran growth because someone had to. Or something completely different that shows you are capable of leading our growth.

Nice to have

• You have grown a fintech, crypto or payments product, and you know the rules that come with marketing money.

• You already understand wallets, stablecoins, blockchains (Ethereum, Bitcoin, Solana) and how onchain transactions work.

• You have built a referral program, a creator program or a community from zero.

• You have grown a product in many countries at once.

• You have led people/teams in the past, in-house or with agencies.

• You speak Spanish, or another language.

Before you apply

We would rather tell you this now than after you join.

This is not a nine-to-five job. We expect you to be fully involved and to really care about what we are building. We are a small team doing something hard, and everyone here is fully in.

We pay at the top of the market for a company at our stage. We also expect more from you than a normal job, and we give you far more ownership.

The salary above is real and public. So is the equity: it is a real share of the company, and we will explain exactly what you get, what it is worth today, and how it vests.

What you get back: our office in Miami, a very talented and kind team, a real say in what this company becomes, and a share of it.

Tuyo is not for everyone, and not everyone is for Tuyo. That is fine. If you read this and it puts you off, that is better for both of us. If you read it and it sounds like the most interesting job you have seen in a long time, write to us.

Salary

$170-220K USD + 0.6-1.2% equity

Location

Fully on-site at our office in Miami.