Head of Global Brand Experiences

Meta; Menlo Park (CA); On-site; USD 182,000 - 252,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Head of Global Brand Experiences to lead strategy, development, and execution of large-scale experiential programs worldwide. The role defines the vision for flagship events, owned experiences, and cultural moments across AR/VR, consumer launches, and partner activations.

You will drive cross-functional collaboration, manage senior stakeholder relationships, and establish measurement standards to demonstrate impact on brand health and pipeline metrics.

Qualifications

• 12+ years in experiential marketing or brand events for large global programs.
• Proven ability to lead cross-functional teams from strategy to execution.
• Experience owning global experiential marketing strategy and budgets.
• Experience building measurement frameworks for program impact.
• Ability to influence senior leaders and align investments with priorities.

Responsibilities

• Define and drive the global brand experiences strategy with a multi-year roadmap.
• Lead end-to-end development of flagship events and cultural activations at scale.
• Develop processes for rapid scoping, prioritization, and execution.
• Partner with product marketing, communications, and creative teams to reflect Meta's narrative.
• Build stakeholder relationships with internal leaders and external partners.
• Establish measurement standards to evaluate brand health and pipeline impact.
• Anticipate disruptions and implement contingency planning for continuity.

Skills

Experiential marketing

Brand events leadership

Global programs

Cross-functional leadership

Budget stewardship

Executive communication

Tools

AI awareness

Job description

Meta is seeking a Head of Global Brand Experiences to lead the strategy, development, and execution of large-scale experiential marketing programs that bring Meta's brand and product portfolio to life on a global stage. In this role, you will define the vision for how Meta shows up at flagship events, owned experiences, and cultural moments — spanning augmented and virtual reality showcases, consumer product launches, developer conferences, and partner activations. You will set the strategic direction for a high-performing brand experiences function, partnering across marketing, communications, product, and business teams to create immersive, insight-driven experiences that deepen audience connection to Meta's platforms and technologies.

Head of Global Brand Experiences Responsibilities

• Define and drive the global brand experiences strategy, establishing a multi-year roadmap for how Meta's experiential marketing investments connect to brand and business objectives
• Lead the end-to-end development and execution of flagship owned events, major industry conferences, and cultural activations that showcase Meta's products and platforms at scale
• Develop frameworks and processes that enable cross-functional teams to rapidly scope, prioritize, and execute experiential programs aligned to shifting business priorities
• Partner with product marketing, communications, and creative teams to ensure brand experiences authentically reflect Meta's narrative and product innovation across AR, VR, and social platforms
• Build and manage relationships with senior internal stakeholders and external agency, production, and venue partners to deliver integrated, high-impact experiences
• Establish measurement standards and reporting frameworks to evaluate the effectiveness of experiential investments against brand health, audience engagement, and pipeline metrics
• Anticipate disruptions in the global events landscape and build contingency planning processes that maintain program continuity and organizational resilience
• Coach and develop team members and cross-functional partners on experiential strategy, creative development, and stakeholder communication
• Influence executive decision-making by translating experiential insights and audience data into clear strategic recommendations
• Identify emerging formats, technologies, and cultural moments that represent new opportunities for Meta to create differentiated brand experiences

Minimum Qualifications

• 12+ years of experience in experiential marketing, brand events, or integrated marketing with a focus on large-scale global programs
• 12+ years of experience leading cross-functional teams and managing complex, multi-stakeholder programs from strategy through execution
• Experience developing and owning a global experiential marketing strategy, including budget stewardship, agency management, and executive-level communication
• Experience establishing measurement frameworks to evaluate experiential program performance against brand and business outcomes
• Experience influencing senior leaders and building lasting cross-functional partnerships to align experiential investments with broader organizational priorities

Preferred Qualifications

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to bring clarity and structure to ambiguous, high-visibility programs in fast-moving organizational environments
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Track record of building and scaling an experiential marketing function, including team development, process design, and capability building
• Experience integrating digital and in-person experience formats to extend the reach and impact of brand activations across global audiences
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience marketing technology products or platforms, including consumer hardware, AR/VR devices, or developer-facing products, through experiential or event-based programs

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Aff

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$182,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.