Program Manager, Product Immersion and Testing

Meta; San Francisco (CA); On-site; USD 145,000 - 205,000; Full time

Job summary

Meta is seeking a Program Manager to lead Product Immersion and Testing, coordinating alpha, beta, and GA tests across Product, Sales, and Data Science. You will define goals, plan logistics, and produce briefs to guide immersion projects.

You will collaborate with PMs, Product Marketing, Data Science, and Engineering to scope testing designs, surface insights, and influence product roadmaps. Strong communication and metrics-driven improvement are essential.

Qualifications

• 10+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing.
• Experience managing, tracking, and measuring digital marketing campaigns.
• Experience designing and operating structured product testing or user research programs at scale, including program development, participant management, and insight synthesis.
• Experience leading complex, cross-functional programs with multiple concurrent work streams, managing dependencies, risks, and stakeholder alignment across technical and non-technical teams.
• Experience communicating program strategy and product insights to product audiences through written narratives, data-driven presentations, and structured briefings.
• Experience defining program metrics and using data to evaluate a program's effectiveness and drive continuous improvement.
• Experience initiating and driving projects to completion with minimal guidance.
• Experience building relationships with cross-functional teams, delivering impact through communication and influence.
• Experience implementing processes or programs to improve product or team performance.
• Confidence working independently and leading cross-functional teams.
• Understanding of product development, market research, and testing principles.
• Strategic thinking and problem-solving skills.
• Experience with project management tools (e.g., Asana, Jira, Smartsheet) and escalation processes.
• BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)

Responsibilities

• Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science.
• Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects.
• Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope out and test design/requirements, manage logistics, and surface insights to inform product and business outcomes (product changes, roadmap impact)
• Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale
• Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and the quality of support
• Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders
• Travel: Support in-market experiences, with up to 20% travel (including international)

Skills

Program management

Cross-functional collaboration

Stakeholder management

Data-driven decisions

Communication

Education

BA/BS degree

Tools

Asana

Jira

Smartsheet

Job description

Meta is building the future of human connection through technology. Our family of apps and services connects billions of people worldwide, empowering them to share what matters most and bringing people closer together. Central to our mission is ensuring our products meet the highest standards of quality and user satisfaction.

Program Manager, Product Immersion and Testing Responsibilities:

• Lead Product Immersion & Testing Initiatives: Manage, monitor, and recruit for product tests (alpha, beta, GA) and immersions, driving delivery of multiple projects as the main point of contact for Product, Sales, and Data Science
• Planning and Strategy: Define goals, identify clients, coordinate logistics, and compile key information into briefs for immersion and testing projects
• Cross-Functional Collaboration: Work extensively with Product Managers, Product Marketing, Data Science, Engineering, and User Research to scope out and test design/requirements, manage logistics, and surface insights to inform product and business outcomes (product changes, roadmap impact)
• Communication: Effectively communicate relevant insights and findings to cross-functional teams, influencing roadmap prioritization and developing solutions to fix problems at scale
• Process Improvement: Inform, influence, and execute new processes based on analysis and impact metrics to improve efficiency and the quality of support
• Issue Resolution: Troubleshoot and problem-solve issues (bugs, feature requests, product confusions) during testing and immersions, utilizing escalation paths and updating stakeholders
• Travel: Support in-market experiences, with up to 20% travel (including international)

Minimum Qualifications:

• 10+ years' experience in program/project management, customer service, marketing, user/UX research, operations, or product testing
• Experience managing, tracking, and measuring digital marketing campaigns
• Experience designing and operating structured product testing or user research programs at scale, including program development, participant management, and insight synthesis
• Experience leading complex, cross-functional programs with multiple concurrent work streams, managing dependencies, risks, and stakeholder alignment across technical and non-technical teams
• Experience communicating program strategy and product insights to product audiences through written narratives, data-driven presentations, and structured briefings
• Experience defining program metrics and using data to evaluate a program's effectiveness and drive continuous improvement
• Experience initiating and driving projects to completion with minimal guidance
• Experience building relationships with cross-functional teams, delivering impact through communication and influence
• Experience implementing processes or programs to improve product or team performance
• Confidence working independently and leading cross-functional teams
• Understanding of product development, market research, and testing principles
• Strategic thinking and problem-solving skills
• Experience with project management tools (e.g., Asana, Jira, Smartsheet) and escalation processes
• BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)

Preferred Qualifications:

• Experience in adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience working with a broad range of customers or user segments
• Experience prioritizing and making decisions in fast-moving, ambiguous environments with competing demands
• Experience with A/B testing
• Experience with Ads Manager and/or other Meta ad platform interfaces
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience contributing at both strategic and operational levels

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affidavitary Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$145,000/year to $205,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.