Head of Field Marketing

FERMÀT; New York (NY); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Competitive salary + equity package

Comprehensive health, dental, vision insurance

401(k) plan with 4% matching

4 months of paid parental leave

Unlimited PTO policy

Job summary

A fast-growing technology company in New York is seeking a Head of Field Marketing to design and execute innovative event strategies aimed at driving customer acquisition and revenue growth. Ideal candidates will have over 5 years of B2B event marketing experience, exceptional project management skills, and a results-oriented mindset. This role offers a competitive salary and comprehensive benefits including unlimited PTO.

Qualifications

• Minimum 5 years experience in B2B event marketing & execution.
• Minimum 2 years experience targeting enterprise customers.
• Experience developing booth and activation experiences.
• Expertise in budget management and vendor negotiations.

Responsibilities

• Own and execute event strategy for customer acquisition.
• Plan and manage hosted and sponsored events.
• Collaborate with marketing on content for events.
• Measure event performance using data to optimize strategies.

Skills

B2B event marketing

Project management

Creative event conceptualization

Strong communication skills

Job description

Join to apply for the Head of Field Marketing role at FERMÀT.

FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences—built and optimized in minutes.

Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information’s #1 commerce startup, we’re a 70+ person team based in SF, Austin, NYC, and Bangalore. As a fast-growing Series B company, we’re building the infrastructure for the future of online retail—and we’re just getting started.

About the Role

We're looking for a Head of Field Marketing to lead FERMÀT's comprehensive events program. You'll be responsible for designing and executing innovative event strategies that drive customer acquisition, engagement, and revenue growth. This role combines creative event conceptualization with data-driven execution, requiring someone who can seamlessly manage everything from intimate hosted dinners to large-scale conference activations.

Responsibilities

• Own and execute FERMÀT's event strategy to acquire and retain customers.
• Plan and manage hosted and sponsored events to build pipeline and accelerate deals.
• Collaborate with Marketing on content and swag for events.
• Identify and lead participation in key industry events.
• Develop engaging event formats and branding.
• Manage event budgets and vendor relationships.
• Oversee on-site logistics for seamless execution.
• Use data to measure event performance and optimize strategies.
• Build and maintain industry partnerships to support event initiatives.

Requirements

• Minimum 5 years experience in B2B event marketing & execution.
• Minimum 2 years experience in events targeted toward enterprise customers.
• Experience developing successful booth and activation experiences at conferences and tradeshows.
• Extreme attention to detail and project management skills, with ability to manage multiple projects simultaneously.
• Highly creative mindset balanced with focus on measurable, data-driven results.
• Strong written and verbal communication skills with ability to engage diverse audiences.
• Experience with budget management and vendor negotiations.
• Experience in SaaS and/or e-commerce marketing preferred.

What Makes You Stand Out

• Experience with both intimate hosted events and large-scale conference activations.
• Track record of innovative event concept development.
• Experience with partnership event co-marketing.

Benefits

• Competitive salary + equity package.
• Comprehensive health, dental, and vision insurance for you and all your dependents.
• Retirement benefits:
  • US: 401(k) plan with 4% matching.
  • India: Provident Fund with 12% matching.
• 4 months of paid parental leave.
• Unlimited PTO policy (with minimum 5 days PTO / quarter!).

Compensation Range: $150K - $175K