Head of Enterprise Social & Leadership Voice

Aspen Dental; United States; On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Bonus potential

Benefits package: PTO, health, dental,

Vision, 401(k) with match

Job summary

The Aspen Group (TAG) seeks an experienced Enterprise Voice & Content Strategist to lead our corporate social strategy across multi-brand platforms in the U.S. You will shape enterprise voice, manage executive presence, and coordinate content across marketing, communications, and HR teams.

You will ghostwrite for leaders, identify speaking opportunities, and oversee daily enterprise social operations. A strong writing background and analytics mindset are essential.

Qualifications

• 5+ years in social media management, corporate communications, or employer branding with enterprise channels.
• Proven experience managing executive social presence (e.g., LinkedIn thought leadership).
• Strong writing and editing with ability to flex tone across audiences (talent, media, industry, leadership).
• Experience with social media management and listening tools (Sprout Social, Hootsuite, Brandwatch).
• Comfort working cross-functionally with Marketing, Communications, HR, and executive stakeholders.
• Strong analytical skills; translate social data into actionable insights.

Responsibilities

• Define and evolve TAG's enterprise social voice, tone, and content pillars.
• Build and maintain an enterprise content calendar spanning milestones, culture, leadership visibility, and employer brand.
• Develop and produce content including copy, graphics, and video with Creative Support; manage employer brand voice.
• Ensure enterprise content reflects TAG's multi-brand structure consistently.
• Partner with senior leaders to build their presence on LinkedIn and other platforms.
• Ghostwrite and coach leaders on thought-leadership posts, comments, and engagement.
• Identify speaking opportunities, awards, and press moments to amplify enterprise channels.
• Own day-to-day management of all enterprise social accounts: publishing and community management.
• Establish best practices and posting cadences for LinkedIn, Facebook, and Instagram.
• Monitor channels for reputational risk and escalate issues with Communications/Legal as needed.
• Partner with HR/Talent Acquisition to showcase culture, careers, benefits, and hiring initiatives.

Skills

Enterprise social

Executive presence

Content strategy

Social analytics

Cross-functional collaboration

Tools

Sprout Social

Hootsuite

Brandwatch

Job description

The Aspen Group (TAG) seeks an experienced Enterprise Voice & Content Strategist to lead our corporate social strategy across multi-brand platforms in the U.S. You will shape enterprise voice, manage executive presence, and coordinate content across marketing, communications, and HR teams.

You will ghostwrite for leaders, identify speaking opportunities, and oversee daily enterprise social operations. A strong writing background and analytics mindset are essential.