Head of Education Marketing & Growth

O'Dwyer Co.; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Paid vacation time

Medical benefits

Tuition reimbursement

Training opportunities

Job summary

U.S. News & World Report is seeking a senior marketing leader to establish a robust Education marketing structure and drive demand generation across newsletters, webinars, social, blogs and display advertising.

You will lead a team of 3 managers and contractors, build ROI metrics in Zoho, align with Sales, PR, and Product to accelerate ranking launches, and report KPIs to education leadership.

New York or DC hybrid work, base salary $120k–$150k with comprehensive benefits.

Qualifications

• Ten years in marketing roles with at least five in progressive leadership in a B2B company.
• Established relationships with key university executives.
• Bachelor's degree required in a related field.

Responsibilities

• Establish a marketing structure within U.S. News Education to lead demand generation.
• Develop, execute, and measure high-impact marketing campaigns (email nurture, etc.).
• Lead a cross-organizational marketing team and collaborate with Sales leadership.
• Build an ROI framework to measure marketing impact across channels.
• Align with PR, Social, and Product teams to raise awareness of rankings launches.
• Train all B2B Sales team members on processes.

Skills

Marketing leadership

B2B marketing

Demand generation

Strategic partnerships

Communication skills

Education

Bachelor's degree

MBA degree (nice to have)

Tools

Zoho CRM

Job description

U.S. News & World Report is seeking a senior marketing leader to establish a robust Education marketing structure and drive demand generation across newsletters, webinars, social, blogs and display advertising.

You will lead a team of 3 managers and contractors, build ROI metrics in Zoho, align with Sales, PR, and Product to accelerate ranking launches, and report KPIs to education leadership.

New York or DC hybrid work, base salary $120k–$150k with comprehensive benefits.