E-commerce & Growth Marketing Manager

Sbtglobalinc; La Palma (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

Sbtglobalinc seeks a Growth Marketing Lead to own paid media and customer acquisition for its DTC Shopify storefront in California. You will strategize and optimize campaigns across Meta, Google, TikTok, and other digital channels to boost CAC/ROAS, while testing and refining the funnel.

Collaborate with creative teams, influencers, and internal partners to deploy data-driven campaigns and CRO initiatives, building analytics that guide growth.

Qualifications

• 4+ years of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC.
• Hands-on experience managing Meta Ads and Google Ads.
• Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV.
• Experience with GA4 and digital marketing analytics.
• Experience with CRM and lifecycle marketing, preferably Klaviyo.
• Experience with CRO and A/B testing.
• Understanding of attribution, tracking, pixels, and UTMs.
• Strong analytical skills with the ability to translate data into actionable business decisions.
• Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners.

Responsibilities

• Manage and optimize paid advertising across Meta, Google, TikTok, and other digital channels
• Develop and execute customer acquisition strategies
• Monitor and improve CAC, ROAS, conversion rate, and LTV
• Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing
• Identify underperforming campaigns and continuously test new growth opportunities
• Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content
• Manage the DTC Shopify customer journey
• Analyze customer behavior across Ad Click Website Product Page Reviews Add to Cart Checkout Purchase
• Develop dashboards and management reports translating data into actionable recommendations

Skills

Growth marketing

DTC e-commerce

Meta Ads

Google Ads

GA4

Klaviyo

CRO / A/B testing

Data analysis

CRM lifecycle marketing

Attribution & analytics

Tools

Shopify

Job description

Paid Media & Customer Acquisition

• Manage and optimize paid advertising across Meta, Google, TikTok, and other digital channels
• Develop and execute customer acquisition strategies
• Monitor and improve CAC, ROAS, conversion rate, and LTV
• Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing
• Identify underperforming campaigns and continuously test new growth opportunities
• Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content

Shopify, E-commerce & Conversion Optimization

• Manage and optimize the DTC Shopify customer journey
• Analyze customer behavior across:
• Ad Click Website Product Page Reviews Add to Cart Checkout Purchase
• Identify customer drop-off points and opportunities to improve conversion
• Optimize landing pages, product pages, navigation, offers, and checkout flow
• Develop and manage A/B testing and CRO initiatives
• Work with developers and internal teams to implement website improvements

Growth Analytics & Customer Data

• Track and analyze key DTC metrics, including CAC, ROAS, AOV, conversion rate, repeat purchase rate, retention, LTV, and contribution margin
• Use GA4, Shopify Analytics, attribution tools, pixels, and UTMs to understand customer behavior
• Analyze acquisition channels, campaigns, products, creators, and customer cohorts
• Identify which channels and customer segments generate the highest long-term value
• Develop dashboards and management reports that translate data into actionable business recommendations

CRM, Retention & Customer Lifetime Value

• Manage customer lifecycle marketing through Email, SMS, Retargeting, and CRM
• Develop and optimize: Abandoned Cart
• Post-Purchase
• Replenishment
• Cross-Sell / Upsell
• Win-Back campaigns
• Develop customer segmentation and personalized marketing journeys
• Increase repeat purchase rate, purchase frequency, AOV, retention, and LTV
• Manage Klaviyo or similar CRM/lifecycle marketing platforms

Influencer, Creator & Affiliate Marketing

• Recruit and manage influencers, creators, and affiliate partners
• Track performance beyond engagement and initial sales
• Analyze CAC, sales, repeat purchase, and LTV by creator and affiliate
• Identify high-performing partnerships and allocate resources accordingly
• Integrate creator and affiliate performance into overall attribution and analytics

AI & Marketing Automation

• Identify and implement AI and automation tools to improve marketing efficiency
• Explore automated campaign optimization, segmentation, personalization, reporting, and creative testing
• Use customer data to identify predictive marketing opportunities, including churn risk, reorder timing, product recommendations, and LTV
• Automate repetitive marketing and analytical processes where appropriate

• 4+ years of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC
• Strong Shopify / DTC e-commerce experience
• Hands‑on experience managing Meta Ads and Google Ads
• Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV
• Experience with GA4 and digital marketing analytics
• Experience with CRM and lifecycle marketing , preferably Klaviyo
• Experience with CRO and A/B testing
• Understanding of attribution, tracking, pixels, and UTMs
• Strong analytical skills with the ability to translate data into actionable business decisions
• Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners

Preferred Qualifications

• Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered
• Hands‑on experience growing a skincare or beauty brand through DTC/e-commerce
• Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics
• Experience with Triple Whale or similar attribution platforms
• Experience with TikTok Ads and TikTok Shop
• Affiliate and influencer/creator marketing experience
• Customer segmentation and personalization experience
• Familiarity with AI-powered marketing and automation tools
• Experience with high-growth or early-stage consumer brands
• Bilingual Korean/English preferred, but not required

All your information will be kept confidential according to EEO guidelines.