Head Of Digital Growth

Renew Cannabis Co.; California, Northern (MO, KY); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

Paid Company Holidays

Paid Time Off

Complimentary Life Coach

Job summary

Renew Cannabis Co. in North Hollywood, CA is seeking a Head of Digital Growth to own the P&L, drive Shopify Plus storefront performance, and scale the Papa & Barkley brand into a digital powerhouse.

You will lead paid media, lifecycle marketing with Klaviyo and Skio, navigate 2026 regulatory pivots, forecast demand with the supply chain, and build a high-performing growth team. Join a fast-growing DTC brand at the forefront of cannabis wellness, reporting to the CEO, with a compensation package

Qualifications

• Proven P&L ownership in a brand or DTC business.
• Deep Shopify knowledge and attribution mastery.
• Strategic agility in fast-paced environments.
• Experience in regulated categories (CBD/hemp/alcohol) is a major advantage.
• Leadership with clear expectations across lean teams and agencies.

Responsibilities

• Own the Shopify Plus ecosystem end-to-end: CRO, catalog, promotions, subscriptions.
• Direct paid media agencies to lower CAC and improve funnel efficiency.
• Drive high-velocity performance via Klaviyo and grow subscriptions with Skio.
• Navigate the 2026 regulatory pivot and shape product strategy accordingly.
• Scale demand forecasts with the supply chain and build the growth team.

Skills

P&L ownership

Shopify expertise

Strategic agility

Regulated category experience

Leadership and clarity

Tools

Shopify

Klaviyo

Skio

Google Ads

Meta Ads

Job description

Application Deadline: 21 October 2026

Department: Marketing

Employment Type: Full Time

Location: North Hollywood, CA

Reporting To: CEO

Compensation: $130,000 - $160,000 / year

Description

…take the helm of a high-growth DTC engine and redefine how customers accesses cannabis wellness? We are seeking a Head of Digital Growth to join our team—someone ready to own the P&L, smash growth targets, and navigate the complex regulatory "pivot" of 2026 with grit and precision. If you are a hungry innovator who thrives on data and has the "operator" mindset to scale our Papa & Barkley brand into a digital powerhouse, this is for you.

• Own the Shopify Plus Ecosystem: Lead the storefront end-to-end—driving CRO, catalog, promotions, and subscriptions, while supporting B2B wholesale operations.
• Fuel the Growth Engine: Direct paid media agencies (Meta, Google, Microsoft) to lower CAC and improve funnel efficiency; you direct the strategy, you don’t outsource the thinking.
• Master the Lifecycle: Drive high-velocity performance via Klaviyo (Email/SMS) and lead subscription growth through Skio, treating our subscriber base as our most valuable asset.
• Navigate the Regulatory Pivot: Own the 2026 compliance assessment and product strategy response; you bring clarity to ambiguity and make the call without waiting to be told.
• Scale the Future: Build demand forecasts with supply chain, launch new channels (referral, affiliate, activations), and build your team as growth warrants.

What You’ll Bring

• Proven P&L Ownership: You have founded a brand or owned a DTC P&L with full accountability—you can read a creative brief and a contribution margin report in the same hour.
• Deep Platform Expertise: Expert-level Shopify knowledge and attribution mastery; you know how to build a brand when major platforms are restrictive.
• Strategic Agility: A bias for action in fast-paced environments where you must exercise judgment in the absence of perfect information.
• Regulated Category Experience: Meaningful experience in age-gated categories (CBD, hemp, alcohol) is a major advantage.
• Leadership through Clarity: Experience managing lean teams and agencies by setting high standards and clear expectations, not just volume of direction

The Numbers That Matter

• Growth: DTC Monthly Revenue vs. Target and Email List Growth.
• Profitability: Gross Margin % and Customer Acquisition Cost (CAC).
• Loyalty: Subscription Retention Rate and Referral Growth.

What We Bring

• Medical/Dental/Vision Insurance Paid Company Holidays
• Paid Time Off Employee Assistance Program
• Complimentary Life Coach