Head of Demand Generation

Revic AI; San Francisco (CA); On-site; USD 80,000 - 150,000; Full time

Job summary

Revic AI is seeking its first Head of Demand Generation to develop and execute marketing strategies that drive pipeline growth. This role will involve designing campaigns, optimizing tools like HubSpot, and crafting content, with an emphasis on data-driven decision making and collaboration with the leadership team. The ideal candidate will bring substantial experience in B2B SaaS marketing, showcasing a hands-on approach and a commitment to achieving measurable results.

Benefits

Competitive salary and meaningful equity

Opportunity to impact revenue immediately

Front-row seat to AI innovation

Autonomy to build your ideal playbook

Qualifications

• 5-8+ years of experience in B2B SaaS marketing with proven pipeline success.
• Hands-on skills in campaign execution and marketing technology efficiency.
• Comfortable with data analysis and performance optimization.

Responsibilities

• Own and set pipeline targets, design and execute marketing campaigns.
• Optimize HubSpot processes and track marketing performance.
• Create high-impact content and build repeatable playbooks.

Skills

Pipeline Management

Data Analysis

Campaign Design

ABM (Account-Based Marketing)

Content Creation

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

Attribution Tools (e.g., Bizible)

Job description

Head of Demand Generation

Own the strategy, build the engine, hit the pipeline number.

About Revic

Revic is an innovative, seed-stage company transforming how revenue teams operate through advanced AI-driven agents. We're building the future of sales, empowering teams to focus on fewer, better opportunities, accelerating growth through AI-powered insights and precision.

Role Overview

We’re looking for Revic’s first Demand Generation hire—a full-stack, hands-on builder who can design the plan, execute the campaigns, and scale the function as we grow. You’ll partner closely with our founding Account Executive and leadership team to deliver predictable, marketing-sourced pipeline and lay the groundwork for product-led growth down the road.

What You’ll Do

• Own the pipeline number. Set and deliver quarterly targets for pipeline and leads.

• Design & launch campaigns across paid social/search, targeted display, email nurtures, LinkedIn InMail, direct mail, and partner webinars—test aggressively and reallocate budget to what converts.

• Optimize the martech stack. Take our existing HubSpot instance to the next level: tighten funnel automation, enrich data, refine attribution, and keep reporting airtight.

• Run account-based motions. Use Revic’s AI to build target lists, craft multi-touch plays, and partner with the AE on personalization and follow-up cadences.

• Create high-impact content (one-pagers, case snippets, landing pages) that resonates with CROs, RevOps, and enterprise sellers.

• Instrument & iterate. Track CAC, payback, and leading indicators; kill under-performers fast and double-down where ROAS is strong.

• Plant PLG seeds. Collaborate with product on in-app prompts, free-tier onboarding flows, and usage-based upsell experiments.

• Document & scale. Build repeatable playbooks, brief freelancers/agencies, and hire future teammates when the engine is humming.

Who You Are

• Full-stack marketer. 5-8+ years driving pipeline for B2B SaaS (enterprise ACV $20–100 K) with proven wins across paid, ABM, and lifecycle.

• Hands-on operator. Comfortable switching from growth model spreadsheets to writing ad copy, building HubSpot workflows, or tweaking a Salesforce report.

• Data-obsessed experimenter. You live in dashboards, run A/B tests weekly, and let the numbers—not opinions—dictate next steps.

• Technical enough. Fluent in MAP/CRM, attribution tools (e.g., Bizible/Domino), intent data (6sense/Demandbase/Bombora), and basic HTML/CSS for landing-page tweaks.

• Storyteller. Can translate AI and RevOps jargon into crisp, benefit-led messaging that moves CROs and AEs.

• Startup DNA. Bias for action, thrive in ambiguity, relish building 0 → 1 processes, and value radical ownership.

Bonus points for: experience marketing AI/ML products, prior success in seed-to-Series-A companies, or a stint as an SDR/AE earlier in your career.

Why Revic

• Immediate impact. Your programs will be the lifeblood of revenue—no layers, no red tape.

• Front-row seat to AI innovation. Work with a founding team shipping agentic revenue tech months ahead of the market.

• Growth runway. Define the demand-gen function today; lead the broader marketing org tomorrow.

• Ownership & upside. Competitive salary, meaningful equity, and the autonomy to build your ideal playbook.

Ready to architect the engine that fuels Revic’s breakout year? Apply with 2–3 examples of programs you designed that beat pipeline goals—we love data-backed stories.