Head of Credit Card Acquisitions

Kroger; Cincinnati (OH); Sur place; USD 140 000 - 190 000; Plein temps

Résumé du poste

Kroger is seeking a strategic leader to drive the credit card acquisition, adoption and growth strategy. The role leads cross-functional teams and external partners to deliver new account volume and business KPIs.

The candidate will shape product growth to meet budgeted accounts and performance targets, while upholding Kroger's core values. The ideal candidate will blend strategic thinking with operational execution, manage forecasting and campaigns, and travel to meet partners as needed.

Qualifications

• 10+ years of experience leading people or working with external partners.
• 5+ years retail, merchandising or financial services experience.
• 5+ negotiations with external partners.
• Deep understanding of P/L drivers.
• Demonstrated accuracy and attention to detail.
• Excellent oral and written communications skills.
• Leadership and interpersonal relationship building.

Responsabilités

• Develop long-term acquisitions strategy for new credit card offers and features.
• Create annual plan and lead initiatives to acquire new credit card accounts profitably.
• Use data-driven strategies and A/B testing with partners to optimize new accounts.
• Collaborate with Marketing, cross-functional teams and external partners.
• Implement activation and early engagement programs across multiple channels.
• Manage forecasting and KPIs, develop campaign analyses and incentive strategies.
• Maintain awareness of competitive landscape to inform program development.
• Communicate and promote Kroger's programs throughout Kroger and divisional teams.
• Partner with all Kroger business lines to meet financial targets at store level.

Connaissances

Leadership

External partnerships

Strategic thinking

Data-driven decisions

Communication

Description du poste

This individual will lead the strategic direction of credit card acquisition, adoption and growth for the credit card team within Kroger. This individual is solely responsible to drive new account volume, driving income for Kroger over the life of the credit card program. They will provide leadership to develop the product growth strategy for the credit card business to deliver the budgeted accounts and OP associated with new accounts. The ideal candidate is a strategist and an operator who has worked with cross functional teams and has a history working with external partners. Demonstrate the company's core values of respect, honesty, integrity, inclusion and safety.

Responsibilities

• Develop long term acquisitions strategy, including new credit card offers and/or features by assessing competition, customer needs, and research findings
• Create annual plan and lead initiatives to acquire new credit card accounts profitably
• Use data driven strategies and A/B testing with partner to optimize new accounts and spend
• Collaborate with internal partners such as Marketing, cross functional teams and external partners
• Implement programs, including activation and early engagement programs, across multiple channels, internally and externally to meet goals
• Manage forecasting and KPI’s, develop campaign analysis and incentive strategies related to new accounts
• Maintain awareness of competitive landscape to inform program and feature development, including future product development
• Communicate, promote and execute KPF programs and initiatives throughout Kroger and divisional teams
• Partner with all business lines at KPF to deliver the level of execution at store level that is necessary to meet the financial targets
• Travel to meet with internal and external partners
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum Qualifications

• 10+years of experience leading people or working with external partners
• 5+ years retail, merchandising or financial services experience
• 5+ negotiation experience with external partners
• Deep understanding of P/L drivers
• Demonstrated accuracy and attention to detail
• Excellent oral and written communications skills
• Strong skills in leadership, interpersonal relationship building