Head of Creator Content

System1; Los Angeles (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Equity

Generous PTO

Medical benefits

401k match

Job summary

System1 in Los Angeles, CA is seeking a hands-on leader to build and scale a creator/UGC ad program. You will recruit, manage a large creator network, craft hooks and scripts, and feed our paid social engine with a steady stream of winning content.

You will work onsite at our Marina del Rey headquarters and partner closely with Meta, TikTok and YouTube buyers to optimize CPA and ROAS while developing scalable processes and a high-performing team.

Qualifications

• Has built or scaled a creator/UGC ad program.
• Can show numbers: videos shipped per month, creators managed, ads scaled on paid spend.
• Native to short-form video; understands hooks and trends.
• Thinks like a performance marketer; views creative as a CPA lever.
• Builder mentality to set up scrappy systems today.
• Strong, fast written briefs and creator outreach.

Responsibilities

• Build the creator program from zero with a performance-based model.
• Recruit and run a bench of 50+ creators across TikTok, Instagram and YouTube.
• Ship 300+ new UGC ad variations per month within two quarters.
• Own the creative brief: hooks, angles, scripts and shot lists.
• Collaborate with paid media teams to test and scale winning creatives.
• Set up tooling and processes for briefing, rights management and asset tracking.
• Lead from the front by producing content when needed.

Skills

Creator program

Performance marketing

Short-form video

People leadership

Briefs & scripts

Creator outreach

Video optimization

Tools

Meta Ads Manager

TikTok Ads Manager

Motion

Job description

We want someone who has built a creator content engine from nothing and can turn it into hundreds of ad-ready videos a month. You'll recruit and manage a network of creators, write the hooks, decide what scales, and feed our paid social machine with a steady supply of winning creative. If you've ever looked at a spend dashboard and known which 3 seconds of a video were doing the work, this role is for you.

System1 (NYSE: SST) is an AI-powered customer acquisition and marketing platform. We run owned consumer properties like MapQuest, CouponFollow and Startpage, and we buy audiences at scale across search, social, display and native. Our edge has always been knowing how to acquire customers profitably. Creator-led video is the next channel we're building that edge in.

This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.

What you will do:

• Build the creator program from zero. Design a performance-based model (for example, a guaranteed monthly minimum tied to video volume, plus bonuses for ads that scale) that creators actually want to join.
• Recruit and run a creator bench. Source, vet, onboard and manage 50+ creators across TikTok, Instagram and YouTube, and keep the best ones coming back.
• Ship volume. Get to 300+ new UGC ad variations a month within your first two quarters, and keep the pipeline full.
• Own the creative brief. Write hooks, angles, scripts and shot lists. Turn what's working in paid into the next batch of briefs every week.
• Close the loop with paid media. Partner with our buyers on Meta, TikTok and YouTube to test, read results (hook rate, hold rate, CPA, ROAS) and kill or scale fast.
• Build the system. Set up tooling and process for briefing, review, payment, rights management and asset tracking so the program runs without you in every step.
• Make content yourself. Film, edit and post when the brief needs a fast proof of concept. You lead from the front.

Who you are:

We care more about what you've shipped than how many years you've done it.

• You've built or scaled a creator or UGC ad program, ideally at a fast-growing consumer app or DTC brand.
• You can show us real numbers: videos shipped per month, creators managed, and ads that scaled on paid spend.
• You're native to short-form video. You know why a hook works, what's trending this week, and what will be stale next week.
• You think like a performance marketer. Creative is a lever on CPA, and you treat it that way.
• You're a builder. You'd rather set up a scrappy system today than wait for a perfect one next quarter.
• You write clearly and fast. Briefs, scripts and creator outreach are a big part of the job.

Nice to have:

• Your own following, or a track record of creating content that performs organically.
• Hands-on experience with Meta Ads Manager, TikTok Ads Manager or creative analytics tools like Motion.
• Experience with creator payment and rights platforms, or with whitelisting and Spark Ads.
• Experience with AI video and editing tools (CapCut, Descript, AI avatars or voice) to multiply output.
• Bilingual content creation, especially Spanish.

What we have to offer:

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.