Head of Creator & Affiliate Growth

Jamieson Wellness Inc.; Irvine (CA); On-site; USD 135,000 - 161,000; Full time

Benefits offered by this job

Health benefits

Wellness programs

Product discounts

Flexible work model

Job summary

Jamieson Wellness Inc. in Irvine, CA is seeking a senior leader to own the Creator & Affiliate Performance function, driving TikTok Shop strategies, influencer partnerships, and the in‑house ambassador program to fuel DTC, Amazon, and in‑store growth.

You will design scalable operating frameworks, manage budgets, set KPIs, and partner with Content and Growth teams to turn creator insights into repeatable, high‑performing campaigns that elevate the brand.

Qualifications

• 5-8+ years of experience in influencer marketing, affiliate marketing, or social commerce.
• Proven track record scaling performance-based creator or affiliate programs, ideally within TikTok Shop or high-growth DTC brands.
• Experience executing high-volume seeding campaigns and performance-driven partnerships.
• Strong analytical capabilities—you are highly proficient in Google Sheets and use data to drive ROI decisions.
• Strong creative intuition—you understand why content performs and can translate that insight into repeatable frameworks.
• Experience managing or overseeing ShopMy programs.
• Ability to move fast and operate with high ownership in a lean environment.
• Excellent organizational skills for managing complex pipelines, budgets, and cross-functional work.

Responsibilities

• Own the strategy and execution of large-scale product seeding and affiliate programs across TikTok Shop.
• Own the strategy and execution of sourcing on-brand micro and macro influencers to achieve brand objectives on Instagram.
• Engineer scroll-stopping creator experiences designed to drive organic story tags, high-retention video content, and measurable GMV.
• Build and maintain high-volume seeding lists across priority segments, including experts, educators, and lifestyle creators.
• Lead the DTC affiliate program, including Shopmy and LTK defining clear tiers, incentive structures, and performance benchmarks.
• Partner with Operations to ensure seamless gifting fulfillment, tracking, and reporting.
• Stand up and own a robust measurement loop to track post rates, content quality, GMV, CVR, repeat rates and New-to-Brand impact.
• Establish weekly operating rhythms to assess efficiency and pivot strategy based on real-time performance.
• Translate data into clear decisions on creator spend, prioritization, and scaling.
• Collaborate with Growth to connect creator performance to broader DTC and retail outcomes.
• Manage the end-to-end paid and gifting creator pipeline, including sourcing, rate negotiation, contracting, and creative briefing.
• Own paid creator budgets with accurate forecasting and detailed performance readouts for leadership.
• Partner with Content team to turn creator insights into repeatable, high-performing briefs that generate winning hooks and 'scroll-stopping' messaging.

Skills

Influencer marketing

Affiliate marketing

Social commerce

TikTok Shop

ShopMy

LTK

Google Sheets

Data analysis

Budget management

Creative briefing

Tools

ShopMy

LTK

Job description

Jamieson Wellness Inc. in Irvine, CA is seeking a senior leader to own the Creator & Affiliate Performance function, driving TikTok Shop strategies, influencer partnerships, and the in‑house ambassador program to fuel DTC, Amazon, and in‑store growth.

You will design scalable operating frameworks, manage budgets, set KPIs, and partner with Content and Growth teams to turn creator insights into repeatable, high‑performing campaigns that elevate the brand.