Head of Creative, Brand Storytelling & Experiences

BoF Careers; New York (NY); On-site; USD 320,000 - 350,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off (PTO)

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical/dental/vision/life insurance

Job summary

Banana Republic seeks a Head of Creative to lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, reporting to the Chief Marketing Officer. This role oversees art direction, copy, design and experiential work, partnering across Marketing, Product, Visual Merchandising, and agencies to sharpen brand heat and storytelling.

The leader will build a high-performing, diverse team and champion a culture of creativity, collaboration, and accountability to deliver

Qualifications

• 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
• Experience developing and mentoring diverse, high-performing creative teams.

Responsibilities

• Lead and evolve a creative strategy that authentically connects with the customer.
• Champion creative concepts that tie to Banana Republic's purpose and positioning across retail, digital, social, packaging and experiential.
• Ensure all creative expressions reflect Banana Republic's brand voice and maintain consistency and emotional resonance across touchpoints.
• Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Define and execute a holistic creative vision aligned with the brand's long-term strategy.

Skills

Creative leadership

Strategic storytelling

Team building

Collaboration

Brand building

Execution excellence

Inspirational communication

Tools

Adobe Creative Suite

G Suite

Figma

Keynote

Job description

Banana Republic seeks a Head of Creative to lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, reporting to the Chief Marketing Officer. This role oversees art direction, copy, design and experiential work, partnering across Marketing, Product, Visual Merchandising, and agencies to sharpen brand heat and storytelling.

The leader will build a high-performing, diverse team and champion a culture of creativity, collaboration, and accountability to deliver