Head of Creative & Brand Storytelling

BoF Careers; San Francisco (CA); On-site; USD 320,000 - 350,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical/dental/vision insurance

Job summary

Banana Republic, a leader in lifestyle apparel, seeks a Head of Creative to govern the end-to-end creative vision across Banana Republic and Banana Republic Factory. You will lead art direction, copy, design, and experiential work while partnering with Marketing, Product, and Visual Merchandising to strengthen brand heat and storytelling.

You will build and mentor a diverse, world-class team, delivering emotionally resonant work that drives business impact and maintains timeless style and

Qualifications

• 12+ years of creative direction experience within apparel, lifestyle, or agency environments.
• Proven ability to drive brand evolution with purpose-driven work.
• Experience building and mentoring diverse, high-performing creative teams.
• Strong cross-functional collaboration with internal partners and external agencies.

Responsibilities

• Lead and evolve a creative strategy that authentically connects with the customer.
• Champion concepts tied to Banana Republic's purpose across retail, digital, social, packaging, and experiences.
• Ensure consistent brand voice and emotional resonance across all touchpoints.
• Oversee brand events and experiences to ensure consistency and innovation.
• Leverage insights to inform creative decisions that increase engagement and business impact.
• Define and execute a holistic creative vision aligned with long-term marketing strategy.
• Cultivate an inclusive, high-performance creative culture.

Skills

Creative Leadership

Strategic Storytelling

Team Building

Collaboration

Brand builder

Execution Excellence

Inspirational Communicator

Adobe Creative Suite

G-Suite

Figma

Keynote

Flexibility

Tools

Adobe Creative Suite

G-Suite

Figma

Keynote

Job description

Banana Republic, a leader in lifestyle apparel, seeks a Head of Creative to govern the end-to-end creative vision across Banana Republic and Banana Republic Factory. You will lead art direction, copy, design, and experiential work while partnering with Marketing, Product, and Visual Merchandising to strengthen brand heat and storytelling.

You will build and mentor a diverse, world-class team, delivering emotionally resonant work that drives business impact and maintains timeless style and