Chief Creative & Brand Architect

Banana Republic; New York (NY); On-site; USD 320,000 - 350,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) plan

Employee stock purchase plan

Medical, dental, vision insurance

Job summary

Banana Republic is seeking a Head of Creative to lead the end-to-end creative vision across Banana Republic and Banana Republic Factory. Reporting to the Chief Marketing Officer, this leader will guide art direction, copy, design and experiential work while collaborating with Marketing, Product, Visual Merchandising, and external agencies.

They will sharpen brand codes and drive business impact. The role requires 12+ years of progressive creative leadership, a strong emphasis on storytelling,

Qualifications

• 12+ years of progressive creative direction within apparel/lifestyle or agencies.
• Proven success in driving brand evolution through emotionally resonant work.
• Experience building and mentoring diverse, high-performing creative teams.
• Strong ability to build trust and alignment across internal partners and external agencies.
• Expertise in design, photography, and digital best practices with omnichannel focus.
• Exceptional storytelling, presentation, and interpersonal skills.

Responsibilities

• Lead and evolve a creative strategy that authentically connects with the customer.
• Champion concepts tied to Banana Republic's purpose across retail, digital, social, packaging and experiential.
• Ensure all expressions reflect the brand voice with consistency and emotional resonance.
• Direct brand events and experiences to maintain consistency and innovation.
• Leverage insights to inform decisions that boost engagement and brand connection.
• Define a holistic creative vision aligned with long-term marketing strategy.
• Drive a high-performance culture valuing inclusivity and accountability.
• Partner with marketing, product and merch to support business goals.
• Collaborate with external agencies for integrated campaigns that inspire action.
• Mentor and develop a diverse, world-class creative organization.

Skills

Creative leadership

Strategic storytelling

Team building

Collaboration

Brand builder

Execution excellence

Inspirational communicator

Flexibility

Leadership

Tools

Adobe Creative Suite

G-Suite

Figma

Keynote

Job description

Banana Republic is seeking a Head of Creative to lead the end-to-end creative vision across Banana Republic and Banana Republic Factory. Reporting to the Chief Marketing Officer, this leader will guide art direction, copy, design and experiential work while collaborating with Marketing, Product, Visual Merchandising, and external agencies.

They will sharpen brand codes and drive business impact. The role requires 12+ years of progressive creative leadership, a strong emphasis on storytelling,