Chief Creative Lead — Brand Story & Experience

FashionUnited; San Francisco, Northern (CA, KY); Hybrid; USD 320,000 - 350,000; Full time

Job summary

Banana Republic is seeking a Head of Creative to lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, overseeing art direction, copy, design and experiential while partnering with Marketing, Product, Visual Merchandising and agencies.

The role reports to the Chief Marketing Officer and focuses on building a diverse, high-performing team, sharpening brand codes, and delivering emotionally resonant and strategically grounded work that drives business impact.

Qualifications

• 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
• Experience developing and mentoring diverse, high-performing creative teams.
• Strong ability to build trust and alignment across internal partners and external agencies.
• Expertise in design, photography, and digital omnichannel marketing.
• Exceptional storytelling, presentation, and interpersonal skills.

Responsibilities

• Lead and evolve a creative strategy that authentically connects with the customer.
• Champion creative concepts that tie to Banana Republic’s purpose and positioning and span across retail, digital, social, packaging and experiential.
• Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
• Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.
• Identify and collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
• Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
• Lead a culture of high-performing teams with clear priorities, goals and expectations
• Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
• Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
• Celebrate the collective success of creative teams who bring Banana Republic’s mission and values to life.
• Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work.
• Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Banana Republic relevant, yet with timeless style and exceptional quality.
• Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
• Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience.

Skills

Creative Leadership

Strategic Storytelling

Team Building

Collaboration

Brand builder

Execution Excellence

Inspirational Communicator

Flexibility

Tools

Adobe Creative Suite

G-Suite

Figma

Keynote

Job description

Banana Republic is seeking a Head of Creative to lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, overseeing art direction, copy, design and experiential while partnering with Marketing, Product, Visual Merchandising and agencies.

The role reports to the Chief Marketing Officer and focuses on building a diverse, high-performing team, sharpening brand codes, and delivering emotionally resonant and strategically grounded work that drives business impact.