Content Lead: Brand Storytelling & Growth (Hybrid)

National Aquarium; Baltimore (MD); Hybrid; USD 59,000 - 71,000; Full time

Benefits offered by this job

Health care after 30 days

Four weeks paid time off

Six paid floating holidays

Paid family leave

Job summary

The National Aquarium in Baltimore is seeking a Content Manager to develop and deliver written and visual content for external audiences, with a focus on growing audience engagement and reinforcing the brand. You will shape social media content, web and email content, and multichannel storytelling under the guidance of the Director of Content and Brand Strategy.

The role blends hands-on content creation with team leadership, coordinating a production workflow, managing vendors and contractors,

Qualifications

• Bachelor’s degree in marketing, communications, multimedia design or 5+ years of relevant experience or an equivalent combination of education and experience.
• 2+ years of experience managing and developing people and projects.
• Portfolio demonstrating strong aesthetics and attention to detail.
• Proficiency in video, photography, basic motion/animation and Adobe Creative Cloud.
• Excellent writing and editing skills across platforms.
• Experience producing and editing content for websites, social media and other digital platforms.
• Demonstrated experience managing an online community.
• Strong visual, verbal and written communication skills.
• Effective interpersonal skills and ability to collaborate with colleagues, partners, and contractors.
• Detail-oriented with ability to prioritize, meet deadlines, and manage multiple projects.

Responsibilities

• Ensure team’s work is aligned to KPIs for acquisition, engagement, brand health, and revenue; track and report against KPIs.
• Provide data-driven platform insights to align content optimization with strategy.
• Produce, edit, and publish written and multimedia content aligned with brand strategy.
• Support the Director of Content and Brand Strategy with internal and external partners.
• Source, vet, and manage vendors, freelancers, and creators for production.
• Draft and tailor contracts for project scope; route agreements and manage approvals.
• Assist budgeting and financial oversight for multimedia production and services.
• Deliver resources, goals, and updates to direct reports; support production workflows.
• Maintain policies and support the organization’s mission.

Skills

Writing

Editing

Content creation

Video proficiency

Photography

Motion/animation basics

Adobe Creative Cloud

Project management

Communication

Education

Bachelor’s degree in Marketing/Communications/Multimedia Design

Tools

Adobe Creative Cloud

Job description

The National Aquarium in Baltimore is seeking a Content Manager to develop and deliver written and visual content for external audiences, with a focus on growing audience engagement and reinforcing the brand. You will shape social media content, web and email content, and multichannel storytelling under the guidance of the Director of Content and Brand Strategy.

The role blends hands-on content creation with team leadership, coordinating a production workflow, managing vendors and contractors,