Head of Content and Production

General Mills Inc.; Minneapolis (MN); On-site; USD 129,000 - 215,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Wellness initiatives

Job summary

General Mills Inc. is seeking a Head of Content and Production to lead the Global Content Studio in Minneapolis. You will guide end-to-end content creation, production, and adaptations across brand campaigns, partnering with brand teams, agencies, and internal partners.

The role requires setting vision, building a high-performing team, and ensuring high-quality, cost-efficient productions for a major portfolio of consumer brands. This is a high-impact leadership position with global scope.

Qualifications

• Bachelor’s degree, preferably in Communications, Marketing, Advertising, Film, or a related field.
• 10+ years of experience in marketing, content creation, production, or a related field.
• 5+ years of experience leading a team.
• Hands-on leadership creating content for a large national or global consumer brand, advertising agency, production company, post house, or similar studio.
• Working knowledge of the production process, including how creative concepts and scripts move through production and delivery.
• Sound understanding of risk management as it applies to creative and production work, rights and talent contracts, privacy, and security.
• Experience with communications planning, concepting, and content creation for consumer brands, including orchestration of complex, multi-faceted plans and productions.

Responsibilities

• Set the near- and long-term vision, priorities, roadmap, and processes for content creation and production across the enterprise.
• Lead and develop a high-performing team of internal production professionals, while fostering a cohesive way of working with external agency and specialist partners.
• Partner with brand stakeholders and creative agencies to guide major campaign productions from idea toward successful execution.
• Oversee efficient, high-quality adaptations, extensions, and versions of campaign content in partnership with the in-house production team.
• Steward the production budget, support sound bidding and financial practices, and help teams manage scope and costs.
• Manage the roster of agency production partners and maintain a network of specialist partners for overflow and projects requiring distinct capabilities.

Skills

Leadership

Content production

Budget management

Cross-functional collaboration

Risk management

Communication

Brand marketing

Project management

Agency management

Contract negotiation

Education

Bachelor's degree

Job description

## Head of Content and ProductionPostuler: Sur site: Minneapolis, MN: plein temps: Offre publiée aujourd'hui: 10131552**APERÇU DE L'ENTREPRISE**Notre raison d'être est de produire des aliments appréciés dans le monde entier. Mais nous ne nous arrêtons pas là. Notre entreprise est un lieu où la priorité est d'être une force bienfaisante, un lieu où l'on se peut développer par l'apprentissage, explorer de nouvelles perspectives et réinventer le champ des possibles, chaque jour. Nous recherchons des talents désireux de donner le meilleur d'eux-mêmes — des esprits audacieux et généreux, prêts à se challenger mutuellement et à grandir ensemble. Parce que devenir le leader incontesté de l’industrie agroalimentaire, signifie s’entourer de personnes qui regardent l’avenir avec avidité.**About the Role**As Head of Content and Production, you’ll lead General Mills’ Global Content Studio, an established, integrated team that creates and produces marketing content for our portfolio of brands. Based in Minneapolis, Minnesota, the studio works with brand teams, creative agencies, an in-house production partner, and a network of specialists to bring campaign ideas to life and deliver the adaptations and versions brands need. You’ll guide the studio’s next phase of growth: strengthening how the team and its partners work together, evolving capabilities as business needs change, and ensuring production is high-quality, effective, and financially responsible. The studio supports work across North American retail, pet, and international businesses. **What You'll Do*** Set the near- and long-term vision, priorities, roadmap, and processes for content creation and production across the enterprise.* Lead and develop a high-performing team of internal production professionals, while fostering a cohesive way of working with external agency and specialist partners.* Partner with brand stakeholders and creative agencies to guide major campaign productions from idea toward successful execution.* Oversee efficient, high-quality adaptations, extensions, and versions of campaign content in partnership with the in-house production team.* Steward the production budget, support sound bidding and financial practices, and help teams manage scope and costs.* Manage the roster of agency production partners and maintain a network of specialist partners for overflow and projects requiring distinct capabilities.* Serve as an escalation point, solving problems and removing roadblocks across projects and teams.* Establish and reinforce production guidelines and best practices, including consideration of risk, rights, talent, privacy, security, inclusion, and sustainability commitments.* Identify and evaluate evolving production capabilities, such as modular content, content automation, asset management, and AI-enabled production.* Collaborate with partners across Marketing, Digital & Technology, Finance, Sourcing, Legal, and Trademark.* Track and communicate team outputs and results against quarterly and annual goals and key performance indicators. **Minimum Qualifications*** Bachelor’s degree, preferably in Communications, Marketing, Advertising, Film, or a related field.* 10+ years of experience in marketing, content creation, production, or a related field.* 5+ years of experience leading a team.* Consumer packaged goods or other consumer-brand experience, particularly in a portfolio environment.* Hands-on leadership experience creating content for a large national or global consumer brand, advertising agency, production company, post house, or similar studio.* Working knowledge of the production process, including how creative concepts and scripts move through production and delivery.* Sound understanding of risk management as it applies to creative and production work, rights and talent contracts, privacy, and security.* Experience with communications planning, concepting, and content creation for consumer brands, including orchestration of complex, multi-faceted plans and productions. **Preferred Qualifications*** Experience balancing the needs of brand partners and creative agency partners.* Familiarity with bid sheets, talent negotiation and payments, and creative asset trafficking across marketing communications channels.* Experience evolving production capabilities, processes, or partner models as business needs change. **Additional Considerations*** International relocationor international remote working arrangements (outside of the US) will not be considered.* Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.* This position is based in Minneapolis, MN and relocation support will be offered if you are outside of this location.**ÉCHELLE SALARIALE**L'échelle salariale pour ce poste est la suivante :$128,900 - $214,900 AnnualChez General Mills, nous mettons tout en œuvre pour que le salaire de chaque employé, à tout moment de sa carrière, reflète ses expériences, ses performances et son expertise dans le cadre du poste occupé. La fourchette salariale pour ce poste reflète les nombreux facteurs pris en compte dans les décisions de recrutement, y compris, sans toutefois s'y limiter les compétences, l'expérience professionnelle, les certifications, etc. À ce titre, le salaire du/des candidat(s) retenu(s) se situe nécessairement au sein de cette fourchette indiquée. Au-delà du salaire de base, General Mills propose un programme de rémunération globale compétitif qui met l'accent sur votre bien-être général. Nous sommes fiers d'offrir des prestations de santé, de retraite, des programmes de congés, des initiatives en faveur du bien-être et d'autres avantages encore. Les prestations peuvent varier en fonction du rôle, du pays, de la région et d'autres facteurs liés au statut professionnel. Vous serez également éligible à la revue annuelle de performance. L'attribution d'une prime, le cas échéant, dépend de divers facteurs, notamment des performances individuelles et collectives.**CONDITIONS D'ADMISSIBILITÉ**Les candidats doivent être âgés d'au moins 18 ans.**EMPLOYEUR GARANTISSANT L'ÉGALITÉ DES CHANCES. GARANTISSANT L'ÉGALITÉ DES CHANCES (EOE)**General Mills est un employeur garantissant l'égalité des chances. Toutes les candidatures éligibles seront examinées sans distinction de race, de couleur de peau, de religion, de croyance, de sexe, d’orientation sexuelle, d'identité de genre, d'origine nationale, d'âge, de handicap, de statut d'ancien combattant, de situation matrimoniale ou familiale, de situation en matière d'aide sociale, ou d'appartenance ou d'activité au sein d'une commission locale des droits humains.**DEMANDE D'AMÉNAGEMENT RAISONNABLE**Si vous avez besoin d'un aménagement au cours de la procédure de candidature ou d'embauche, veuillez remplir notre formulaire de demande d'aménagement en ligne en cliquant sur le lien suivant : Demande d'aménagement.