Head of Consumer Marketing & Growth

KeyBank; Pittsburgh (Allegheny County); On-site; USD 128,000 - 268,000; Full time

Job summary

KeyBank seeks the Head of Consumer Marketing to lead the Consumer Bank's integrated performance marketing strategy, growth agenda, and execution across Consumer Banking, Business Banking, Wealth Management, and Consumer Real Estate Lending.

This executive oversees strategy, digital marketing, analytics, and risk management, partnering with product, finance, technology, and Enterprise Brand Marketing to deliver measurable business outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, Economics, or related field.
• Minimum 10 years of progressive marketing leadership experience.
• Minimum 7 years leading managers and multi-level organizations.
• Demonstrated success developing performance marketing and customer acquisition strategies.
• Experience with large-scale digital marketing, campaign management, and marketing analytics functions.
• Experience in regulated financial services and enterprise-level change initiatives.

Responsibilities

• Develop and execute an integrated consumer performance marketing strategy aligned with growth objectives.
• Lead digital marketing activities including paid search, performance media, and display advertising.
• Oversee marketing analytics, risk, governance, and measurement frameworks.
• Manage a ~50-person multi-level marketing organization and cross-functional programs.
• Partner with product, risk, compliance, finance, and technology leaders to drive measurable outcomes.

Skills

Marketing leadership

Digital marketing

Analytics

Cross-functional collaboration

Education

Bachelor's Degree

MBA (preferred)

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Job description

KeyBank seeks the Head of Consumer Marketing to lead the Consumer Bank's integrated performance marketing strategy, growth agenda, and execution across Consumer Banking, Business Banking, Wealth Management, and Consumer Real Estate Lending.

This executive oversees strategy, digital marketing, analytics, and risk management, partnering with product, finance, technology, and Enterprise Brand Marketing to deliver measurable business outcomes.