Head of Consumer Insights & Strategy

Canvasww; El Segundo (CA); Hybrid; USD 150,000 - 195,000; Full time

Benefits offered by this job

Medical, dental, vision

Pet insurance

401(k) matching

Unlimited PTO

Do Good Day

In-office amenities

Hybrid work schedule

Job summary

Canvas Worldwide seeks a senior consumer insights leader to direct our insights practice for assigned brands, focusing on automotive culture, market drivers, and consumer motivations. You will shape strategies, collaborate with brand strategy and planning teams, and expand the Decision Road discipline across marketing channels.

You will synthesize qualitative and quantitative findings to drive breakthrough thinking in communications and media planning, delivering senior-level storytelling for

Qualifications

• Six to eight years’ experience at an agency or in a consumer-focused role.
• Previous experience in the automotive industry is a plus.
• Strong consumer quantitative/syndicated research expertise.
• Facility with relevant data sources (1st, 2nd, 3rd party).

Responsibilities

• Develop deep category understanding to connect audiences with our strategies.
• Lead synthesis of qualitative and quantitative insights into compelling stories.
• Produce activation briefs and guide media activation ideas.
• Collaborate with brand strategy and channel planning teams.

Skills

Leadership

Storytelling

Presentation skills

Qualitative research

Quantitative research

Automotive knowledge

Cross-functional collaboration

Synthesis of findings

Education

Bachelor's degree in Marketing/Communications

MBA preferred

Tools

MRI/Simmons

GWI

VideoAmp

Linnaeus

Job description

Canvas Worldwide seeks a senior consumer insights leader to direct our insights practice for assigned brands, focusing on automotive culture, market drivers, and consumer motivations. You will shape strategies, collaborate with brand strategy and planning teams, and expand the Decision Road discipline across marketing channels.

You will synthesize qualitative and quantitative findings to drive breakthrough thinking in communications and media planning, delivering senior-level storytelling for