Head of Competitive Product Marketing

Zip; Buffalo (NY); Hybrid; USD 175,000 - 218,000; Full time

Benefits offered by this job

Start‑up equity

Health, vision & dental

Catered meals

Commuter benefit

Team events & happy hours

Flexible PTO

Apple equipment budget

401k plan

Job summary

Zip is seeking a Lead Product Marketing Manager to own competitive intelligence and market intelligence programs. You will translate insights into actionable GTM strategies and work as a strategic partner across go-to-market, product, and executive teams.

Based in a hybrid model with offices in San Francisco or New York City, you’ll build competitive playbooks, train sales teams, and influence roadmap decisions while staying ahead of industry trends.

Qualifications

• 7+ years of experience in product marketing, competitive intelligence, or market research.
• Strong ability to extract insights, articulate findings, and influence stakeholders.
• Excellent communication, storytelling, and presentation skills.
• Experience partnering with sales, product management, and cross‑functional teams.

Responsibilities

• Own Zip’s competitive intelligence strategy and research market trends and competitors.
• Monitor competitor messaging, pricing, partnerships, and GTM strategies.
• Develop and maintain battlecards, briefs, and objection-handling guides.
• Deliver training and enablement sessions for sales and customer success.
• Collaborate with product managers to inform roadmap decisions.
• Partner with marketing and IR to support thought leadership.
• Synthesize complex data into actionable GTM insights.
• Stay ahead of industry trends to maintain leadership in procurement orchestration.

Skills

Competitive intelligence

Market research

GTM strategy

Stakeholder influence

Storytelling

Project management

Communication

Independent work

Education

Bachelor’s degree or higher

Job description

Zip is seeking a Lead Product Marketing Manager to own competitive intelligence and market intelligence programs. You will translate insights into actionable GTM strategies and work as a strategic partner across go-to-market, product, and executive teams.

Based in a hybrid model with offices in San Francisco or New York City, you’ll build competitive playbooks, train sales teams, and influence roadmap decisions while staying ahead of industry trends.