Head of Catholic Book Marketing (Remote)

HarperCollins Publishers; Nashville (TN); Hybride; USD 90 000 - 100 000; Plein temps

Avantages offerts par ce poste

Benefits package

Résumé du poste

HarperCollins Publishers, home to the Harper Catholic imprint, seeks a Director of Marketing to lead integrated campaigns for frontlist titles. You will shape positioning, messaging, and go-to-market strategy through audience insights and platform analytics.

This senior role partners with editorial, publicity, sales, and digital teams, manages budgets, and represents Harper Catholic at conferences. Remote candidates are welcome, with a Nashville hybrid option; travel required.

Qualifications

• Required: Knowledge of marketing, digital strategy, audience development, and analytics; familiarity with Catholic readerships and publishing landscape.
• Preferred: Experience in Christian audience publishing; existing relationships with media serving Catholic readers.

Responsabilités

• Lead development and execution of integrated marketing campaigns across multiple titles and seasons.
• Own positioning, messaging, and go-to-market strategy informed by audience insight and market analysis.
• Develop deep understanding of target audiences, including motivations, behaviors, and felt needs.
• Apply platform and algorithm knowledge to shape content and channel strategy.
• Guide transformation of long-form content into high-performing digital assets.
• Coach authors on audience engagement, content strategy, and platform best practices.
• Partner cross-functionally with editorial, publicity, sales, and digital teams to align strategy.
• Direct development of creative assets and campaign materials.
• Manage budgets, forecasts, and campaign performance against revenue goals.
• Analyze campaign performance and optimize based on data and insights.
• Lead innovation in marketing strategy, adapting to evolving consumer and platform trends.
• Present marketing plans and results to internal stakeholders and leadership.
• Participate in acquisitions, evaluating projects for market potential and marketing approach.
• Build strong relationships with Catholic authors, agents, clergy, scholars, and institutional partners.
• Represent Harper Catholic at conferences and industry events.

Connaissances

Strategic leadership

Audience insights

Platform fluency

Content strategy

Data-driven decisions

Communication

Cross-functional leadership

Marketing tools

Formation

Bachelor's degree in Marketing or related field

Outils

Marketing platforms

Analytics tools

Description du poste

HarperCollins Publishers, home to the Harper Catholic imprint, seeks a Director of Marketing to lead integrated campaigns for frontlist titles. You will shape positioning, messaging, and go-to-market strategy through audience insights and platform analytics.

This senior role partners with editorial, publicity, sales, and digital teams, manages budgets, and represents Harper Catholic at conferences. Remote candidates are welcome, with a Nashville hybrid option; travel required.