Director of Marketing, Harper Catholic Imprint (Remote/Hybrid)

HarperCollins Christian Publishing; Tennessee; Hybrid; USD 90,000 - 100,000; Full time

Job summary

HarperCollins Christian Publishing is seeking a Marketing Director for the new Harper Catholic imprint. This senior role leads integrated marketing strategies across frontlist titles and select backlist, blending traditional and digital approaches to drive revenue and author brand growth.

The position requires deep audience insight, platform fluency, and cross‑functional collaboration, with remote flexibility and a Nashville hybrid option.

Qualifications

• 7+ years in marketing with demonstrated leadership in campaign strategy and execution.
• Bachelor’s degree in Marketing, Communications, or related field.
• Knowledge of marketing, digital strategy, audience development, and analytics best practices; familiarity with Catholic readerships and Catholic institutions.

Responsibilities

• Lead development and execution of integrated marketing campaigns across multiple titles and seasons.
• Own positioning, messaging, and go-to-market strategy informed by audience insight and market analysis.
• Develop deep understanding of target audiences, motivations, behaviors, and needs.
• Apply platform and algorithm knowledge to shape content and channel strategy.
• Guide transformation of long-form content into high-performing digital assets.
• Coach authors on audience engagement, content strategy, and platform best practices.
• Partner with editorial, publicity, sales, and digital teams to align strategy.
• Direct development of creative assets and campaign materials.
• Manage budgets, forecasts, and campaign performance against revenue goals.
• Analyze campaign performance and optimize based on data and insights.
• Lead innovation in marketing strategy amid evolving consumer trends.
• Present marketing plans and results to stakeholders and leadership.
• Participate in acquisitions, evaluating projects for market potential and marketing approach.
• Build strong relationships with Catholic authors, agents, clergy, scholars, and institutional partners.

Skills

Strategic leadership

Audience insight

Platform fluency

Content strategy

Data-driven decisions

Author facing presence

Cross-functional leadership

Marketing tools usage

Education

Bachelor's degree in Marketing

Job description

HarperCollins Christian Publishing is seeking a Marketing Director for the new Harper Catholic imprint. This senior role leads integrated marketing strategies across frontlist titles and select backlist, blending traditional and digital approaches to drive revenue and author brand growth.

The position requires deep audience insight, platform fluency, and cross‑functional collaboration, with remote flexibility and a Nashville hybrid option.