Marketing Director — Catholic Publishing & Audience Growth

News Corp; Nashville (TN); Hybrid; USD 90,000 - 100,000; Full time

Job summary

HarperCollins Christian Publishing seeks a Director of Marketing for the Zondervan Books imprint. You will lead integrated campaigns, shape positioning, and drive revenue growth across frontlist and select backlist titles.

The role blends traditional title marketing with digital/content strategy, requiring strong audience insight and cross-functional coaching of authors. Remote or Nashville-based hybrid work is available, with travel as needed.

Qualifications

• 7+ years of experience in marketing with leadership in campaign strategy and execution.
• Bachelor’s degree in Marketing, Communications, or related field.
• Knowledge of marketing, digital strategy, audience development, and analytics; familiarity with Catholic readerships and church structures.

Responsibilities

• Lead development and execution of integrated marketing campaigns across multiple titles and seasons.
• Own positioning, messaging, and go-to-market strategy informed by audience insight and market analysis.
• Develop deep understanding of target audiences, including motivations, behaviors, and felt needs.
• Apply platform knowledge to shape content and channel strategy; supervise creation of digital assets.
• Coach authors on audience engagement, content strategy, and platform best practices.
• Forecast budgets and campaign performance against revenue goals; present results to leadership.

Skills

Campaign strategy

Digital marketing

Audience development

Analytics

Leadership

Content strategy

Partner collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing platforms

Job description

HarperCollins Christian Publishing seeks a Director of Marketing for the Zondervan Books imprint. You will lead integrated campaigns, shape positioning, and drive revenue growth across frontlist and select backlist titles.

The role blends traditional title marketing with digital/content strategy, requiring strong audience insight and cross-functional coaching of authors. Remote or Nashville-based hybrid work is available, with travel as needed.