Head of Business Development, Senior Living (Remote, Toledo)

Blacksmith Agency LLC; Toledo (OH); Remote; USD 1,000,000 - 2,000,000; Full time

Job summary

Blacksmith Agency is seeking a Head of Business Development for Senior Living to own the largest multi-location deals from first meeting to signed contract. One win can cover many locations, with the sales development team feeding qualified meetings and inbound leads for you to close.

The role focuses on full-cycle, strategic engagements with owners and marketing leaders, expanding locations and services after signing a group, and building proposals with our strategists for the most important

Qualifications

• Experience closing large, multi-location or enterprise accounts.
• Proven track record selling to senior living groups or similarly multi-location buyers.
• Ability to manage long, consultative sales cycles with multiple stakeholders.
• Prefers closing business over managing people.

Responsibilities

• Own the full sales cycle for large deals from discovery to close over 3–12 months.
• Engage with owners, regional operators and marketing leaders.
• Drive expansion to more locations and services after signing a group.
• Collaborate with strategists and leadership to craft compelling proposals.

Skills

Closing $1M+ per year

Enterprise sales

Multi-location deals

Consultative selling

Job description

Blacksmith Agency

• Sales
• Full time
• Remote (USA or Canada)

About The Role

Blacksmith Agency is an AI-first digital agency running websites, SEO and paid media for senior living operators and home care agencies with many communities. As Head of Business Development for Senior Living, you own our largest multi-location senior living deals, from the first meeting with ownership to the signed contract. One win covers many locations, so each deal is large, multi-stakeholder and worth the work. Our sales development team and inbound put qualified meetings with these groups on your calendar, so your time goes to closing.

The seat

• $2M annual quota, carried on a small number of large accounts.
• Leads fed to you: meetings with senior living operators and home care agencies with many communities, booked by our sales development team or inbound.
• No management. No team to build, hire or run.
• Strategic accounts: senior living operators with many locations, where one signed deal covers the whole group and opens the next.

What You Will Own

• The full cycle on large deals: discovery, proposal, negotiation and close, over 3 to 12 months.
• Deals with owners, regional operators and marketing leaders all at the table.
• Expansion: more locations and more services once a group signs.
• Proposals built with our strategists and leadership for the deals that matter most.

What You Bring

• A record of closing $1M+ a year on large, multi-location or enterprise accounts.
• Selling into senior living groups, or marketing and agency services to similar multi-location buyers.
• Long, consultative cycles with several decision makers. If your background is high-volume, single-location or one-call transactional sales, this is a different job.
• You would rather close business than manage people.