Head of Brand PR & Celebrity Media Strategy

Authentic Brands Group; Los Angeles (CA); On-site; USD 62,000 - 76,000; Full time

Job summary

Authentic Brands Group, based in Los Angeles, is seeking a senior PR lead to drive brand communications and media strategy across its global portfolio. You will cultivate relationships with media, celebrities and influencers, coordinating with marketing teams to maximize coverage and visibility.

The role includes leading the West Coast Style Studio activations, coordinating VIP events, and shaping campaigns aligned with our brand strategy. Minimum 8+ years in PR required.

Qualifications

• Proven track record leading 360 integrated PR & comms for large brands, especially athletic, fashion or lifestyle.
• Strong relationships with media, talent, producers, and publicists.
• Ability to manage multiple timelines and deliverables across global teams.

Responsibilities

• Lead implementation and amplification of brand PR strategies across the Authentic brand portfolio.
• Cultivate media, stylist and celebrity relationships to maximize placements across broadcast, digital, social and print.
• Coordinate with Brand Marketing to disseminate highlights to global partners.
• Spearhead LA-based Style Studio activations and VIP media events.
• Manage communications with internal and external stakeholders to align activation plans and timelines.

Skills

PR strategy

Media relations

Celebrity relationships

Campaign planning

Editorial relationships

Active lifestyle media

Storytelling

Job description

Authentic Brands Group, based in Los Angeles, is seeking a senior PR lead to drive brand communications and media strategy across its global portfolio. You will cultivate relationships with media, celebrities and influencers, coordinating with marketing teams to maximize coverage and visibility.

The role includes leading the West Coast Style Studio activations, coordinating VIP events, and shaping campaigns aligned with our brand strategy. Minimum 8+ years in PR required.