Global Brand PR Director - Storytelling & Media Strategy

Authentic-Brands-Group-LLC-1; Los Angeles (CA); On-site; USD 62,000 - 76,000; Full time

Job summary

Authentic Brands Group is seeking a Temporary Coverage - Director, Public Relations in Los Angeles to lead PR strategy and media monitoring across our brand portfolio. You will cultivate media, stylist and celebrity relationships, oversee West Coast Style Studio activations, and collaborate with Brand Marketing to amplify global campaigns.

The role requires a proactive storyteller with 8+ years in PR, strong media/editorial networks, and the ability to manage high-profile events and interviews.

Qualifications

• 8+ years of experience in PR and communications; experience working with talent is required.
• Proven track record of leading and executing 360 integrated PR and comms strategies for large-scale global brands in athletic, fashion and lifestyle.
• Strong editorial relationships across top-tier active, sports, fashion, footwear, entertainment and lifestyle media.
• Ability to build relationships with celebrities, producers, publicists, agents and managers, production staff and industry execs.
• Proactive and innovative storyteller who initiates creative ideas aligned with marketing goals.

Responsibilities

• Lead the implementation and amplification of brand PR strategies across the Authentic brand portfolio.
• Cultivate media, stylist and celebrity relationships to maximize placements across broadcast, TV/Film, digital and print.
• Collaborate with Brand Marketing to ensure timely dissemination of highlights to internal and external partners worldwide.
• Oversee West Coast Style Studio activations and VIP engagement events with media, stylists, celebrities and influencers.

Job description

Authentic Brands Group is seeking a Temporary Coverage - Director, Public Relations in Los Angeles to lead PR strategy and media monitoring across our brand portfolio. You will cultivate media, stylist and celebrity relationships, oversee West Coast Style Studio activations, and collaborate with Brand Marketing to amplify global campaigns.

The role requires a proactive storyteller with 8+ years in PR, strong media/editorial networks, and the ability to manage high-profile events and interviews.