Head of Brand - Creator Marketing Platform

Three Pillars Recruiting; Los Angeles (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Cash & Equity Compensation

Autonomy & Ownership

Job summary

Three Pillars Recruiting seeks a Head of Personal Brand/Content to scale a social‑first brand across YouTube, Instagram, and LinkedIn, owning production, concepting, and strategy with the founder as a thought partner.

You will design scalable content systems, optimize per platform, and drive audience growth toward millions, delivering polished content that resonates with entrepreneurs and builders.

Qualifications

• Proven experience transforming initial ideas into comprehensive, multi-platform content campaigns.
• Deep understanding of business strategy, entrepreneurship, investing, and business building content.
• Ability to authentically speak to entrepreneurs, solopreneurs, and the community you are building.

Responsibilities

• Own all Production.
• Own all Concepting and Strategy, pairing with the brand owner as a thought partner.
• Develop scalable, repeatable processes and systems for content creation, distribution, and measurement, ensuring consistency and quality at scale.
• Take partially developed ideas and concepts and refine them into polished, engaging, and actionable content across multiple platforms YouTube, social media short-form).
• Strategically grow the brand’s presence as a thought leader specifically in the entrepreneurship, business strategy, and business building space.
• Design and implement content frameworks where one primary piece can systematically be repurposed into multiple valuable assets across different platforms, achieving maximum reach and effectiveness.

Skills

Content strategy

Multi-platform campaigns

Audience growth

Brand storytelling

Job description

Head of Personal Brand/Content

We have the opportunity to inspire millions of people to pursue their dreams and achieve financial independence. Weʼre hiring a Head of Personal Brand / Content to scale a brand (YouTube, Instagram, LinkedIn). Weʼre looking for someone who has effectively scaled similar personal brands in a social-first way, with deep understanding of how to:

• Build Content Systems: repeatable, consistent output across multiple platforms on a weekly basis
• Optimize per Platform: you understand Instagram, YouTube, and LinkedIn on an incredibly native level
• Grow Audiences: you have a clear track record of taking a personal brand into the millions of followers

The Job To Be Done

• Own all Production
• Own all Concepting and Strategy, pairing with the brand owner as a thought partner
• Develop scalable, repeatable processes and systems for content creation, distribution, and measurement, ensuring consistency and quality at scale.
• Take partially developed ideas and concepts and refine them into polished, engaging, and actionable content across multiple platforms YouTube, social media short-form).
• Strategically grow the brand’s presence as a thought leader specifically in the entrepreneurship, business strategy, and business building space.
• Design and implement content frameworks where one primary piece can systematically be repurposed into multiple valuable assets across different platforms, achieving maximum reach and effectiveness.

The Profile Weʼre Looking For

• Proven experience transforming initial ideas into comprehensive, multi-platform content campaigns.
• Deep understanding of business strategy, entrepreneurship, investing, and business building content.
• Possess the ability to authentically speak to entrepreneurs, solopreneurs, and the community we are building.

You Excel At Personal Branding & Thought Leadership

• Significant experience successfully scaling an influential personality’s brand across digital platforms and building a following.
• Consistently grow the brand’s audience and influence.

You Know Digital Platforms Inside And Out

• Expert-level understanding of YouTube growth strategies, audience development, and optimization techniques for short-form platforms (TikTok, Instagram Reels, YouTube Shorts).
• Skilled at platform-specific storytelling while maintaining cohesive messaging across channels.

You Build Scalable Content Systems

• Demonstrated track record of designing, implementing, and scaling robust content production processes.
• Ability to leverage content strategically, maximizing impact through intelligent repurposing and targeted distribution.

Youʼre Analytical, Strategic, And Results-Focused

• Driven by clear, measurable goals and adept at using data to inform and refine strategies.You obsess over data and are always learning from what is working on each platform day to day.
• You continuously optimize content systems and the backlog in order to boost performance, engagement, and audience growth.

At This Company, You'll Enjoy

• Autonomy and Ownership: you are in charge of your time with the company – decide what you want to do, align with leadership and go for it!
• Top‑of‑the‑Market Cash & Equity Compensation: because our team is only comprised of the best‑of‑the‑best, we pay the very top of market
• A World‑Class Team: we're a team of servant leaders who work hard and put the team first; we hail from the very best companies/universities and hold ourselves to the highest standards