Head of Brand & Creative

SBH Fashion; Boulder (CO); On-site; USD 170,000 - 250,000; Full time

Job summary

SBH Fashion seeks a Head of Brand & Creative to steer the brand and creative direction, partnering with the Founder to shape how millions experience the company. You will own brand strategy, storytelling, campaigns, content, and partnerships to build long-term equity and cultural relevance.

You will lead a cross-functional Brand team, guide the premium standard across all interactions, and drive growth through defining moments, influential storytelling, and strategic collaborations that position

Qualifications

• 10+ years building premium consumer brands and leading creative teams.
• Proven ability to shape brand strategy, messaging, and voice.
• Strong portfolio of culturally relevant campaigns and premium work.
• Experience earning earned media through storytelling and partnerships.
• Skilled with agencies, production partners, and external creators.

Responsibilities

• Oversee brand strategy and stewardship across all touchpoints.
• Develop and own annual brand calendar, narratives, and campaigns.
• Lead brand campaigns, PR, partnerships, and ambassador programs.
• Direct creative production from concept through launch with quality.
• Build and lead a world-class in-house team and collaborators.

Skills

Brand strategy

Creative leadership

Storytelling

Cross-functional leadership

Team leadership

Communication

Job description

Position Summary

The Head of Brand & Creative is the steward and builder of the brand. In this role, you will partner directly with the Founder to shape how millions of people experience, understand, and connect with the company.

Job Title: Head of Brand & Creative

Position Summary

The Head of Brand & Creative is the steward and builder of the brand. In this role, you will partner directly with the Founder to shape how millions of people experience, understand, and connect with the company.

You will lead brand strategy, storytelling, campaigns, creative direction, content production, public relations, partnerships, ambassador programs, and more—ensuring every customer touchpoint builds long-term brand equity. You will guide the Brand team and help establish the company as the global leader in natural fiber apparel by creating culturally relevant stories, experiences, and campaigns that inspire people to live a life connected to source.

You will oversee the day-to-day stewardship of the brand and its creative expression, ensuring every interaction reflects the premium standard the company is building while creating the cultural relevance, awareness, and emotional connection that drive long-term brand equity.

Role Responsibilities

Brand Strategy & Stewardship

Mission: Build one of the world’s most admired premium natural fiber brands.

• Partner with the Founder to evolve and steward the company’s long-term brand strategy.
• Own brand positioning, messaging, voice, and premium standards across every customer touchpoint.
• Develop and own the annual Brand Calendar, establishing the narratives, campaigns, partnerships, cultural moments, and storytelling priorities that define how the company shows up throughout the year.
• Ensure every initiative reinforces the company’s mission of helping people live connected to source.

Brand Campaigns & Growth

Mission: Grow awareness and earn cultural relevance through exceptional storytelling.

• Develop breakthrough brand campaigns and defining moments that grow awareness.
• Own the company’s PR strategy, partnerships, ambassador program, and influencer strategy.
• Establish one to three flagship moments each season that create a clear and memorable answer to the question: “What will the world remember the brand for this season?”
• Identify where the brand should show up culturally and proactively create opportunities.
• Build a storytelling engine across YouTube, documentaries, editorial content, and social media.
• Raise the creative standard across every piece of work produced by the company.
• Help establish the brand as the leading authority on natural fiber apparel.

Creative Production & Execution

Mission: Turn ideas into reality.

• Drive projects from concept through launch with exceptional attention to quality.
• Ensure campaigns, partnerships, and content are delivered on time without compromising creative excellence.
• Create structure, accountability, and clarity across the Brand function.
• Know when to lead strategically and when to roll up your sleeves to make great work happen.

Team Leadership & Cross-Functional Partnership

Mission: Build a world-class Brand organization.

• Lead and grow the company’s in-house creative team, agencies, and external partners.
• Inspire a culture of creativity, initiative, collaboration, and high standards.
• Partner with Product from concept through launch, ensuring every major product initiative has a differentiated story, clear positioning, and compelling go-to-market narrative that reinforces the company’s long-term brand strategy.
• Partner closely with Commercial, Retail, and Partnerships to deliver one consistent brand experience.
• Balance creative ambition with disciplined execution.

Position Requirements

• 10+ years of experience building premium consumer brands, including at least four years in a creative leadership role managing designers, writers, and/or content creators.
• Experience leading brand strategy, creative campaigns, storytelling, and cross-functional creative teams.
• A strong portfolio demonstrating culturally relevant brand campaigns and premium creative work.
• Demonstrated success building brand awareness and earning media attention through creative storytelling.
• Experience managing agencies, production partners, photographers, filmmakers, and freelancers.
• Exceptional creative judgment, with the confidence to make decisions and maintain a high standard.
• Outstanding written and verbal communication skills.
• A passion for travel, culture, the outdoors, craftsmanship, and purpose-driven brands.

Salary $170,000 - $250,000 + equity eligibility + 20% target annual bonus