Head of Brand, Content & Fandom

USA Triathlon; Colorado Springs (CO); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work

On-site HQ: Colorado Springs

Job summary

USA Triathlon is seeking a senior builder to lead brand, storytelling, and fandom across USA Triathlon, USA TRI, and the Foundation, ahead of LA 2028. You will celebrate age-group athletes, coaches, and youth, while elevating elite and development pipelines to a national audience.

You'll connect stories across brands, drive high-volume editorial, and empower a small team to maximize impact within a constrained budget, on site in Colorado Springs.

Qualifications

• 8–10+ years in brand, content, marketing, or communications, with leadership experience.
• Proven track record building a high-volume, high-quality content operation.
• Strong storytelling instincts and creative direction across social, video, digital, and editorial.
• Comfort using data to prioritize, and delivering work with limited resources.
• Experience in sports, nonprofit, or mission-driven consumer brands.

Responsibilities

• Own our brands: lead positioning, voice, and expression for USA TRI, USA Triathlon and Foundation.
• Build the content engine: strategy, editorial calendar, production workflow and standards.
• Run athlete story pipeline across elite, development, junior, and age-group athletes.
• Grow fandom and audience, converting attention into membership and participation.
• Fuel revenue for foundation and campaigns, and partnerships with value for sponsors.
• Lead and coach a team of three, manage budget, agencies, and freelancers.
• Navigate brand guidelines and Rule 40 in all activities.

Skills

Story instincts

Team leadership

Brand architecture

Audience building

Resourcefulness

Cross-functional influence

Analytical judgment

Athlete trust

Job description

USA Triathlon is seeking a senior builder to lead brand, storytelling, and fandom across USA Triathlon, USA TRI, and the Foundation, ahead of LA 2028. You will celebrate age-group athletes, coaches, and youth, while elevating elite and development pipelines to a national audience.

You'll connect stories across brands, drive high-volume editorial, and empower a small team to maximize impact within a constrained budget, on site in Colorado Springs.