Director Brand, Content & Fandom

Gondola; Colorado Springs (CO); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Unlimited PTO

100% employer-paid medical benefits

Supportive culture

Job summary

USA Triathlon in Colorado Springs seeks a Director to lead brand, storytelling, and fandom across USA Triathlon, USA TRI, and the Foundation, as LA 2028 approaches. This is a build role grounded in elite-athlete narratives and grassroots participation.

You will own the brands, create a scalable content engine, and shepherd an athlete narrative pipeline from elites to age-group athletes, while growing owned audiences and donor engagement.

Qualifications

• 8–10+ years in brand, content, marketing, or communications.
• Proven leadership and team-building experience.
• Experience with sports, nonprofit, or mission-driven brands.

Responsibilities

• Own positioning, voice, and expression across all brands.
• Build the content engine including strategy and production workflow.
• Run the athlete story pipeline from elite to age-group.
• Grow fandom and audience, converting attention into memberships.
• Fuel revenue through Foundation and Elevate28 programs.
• Lead a team of three and manage budgets and agencies.
• Navigate USOPC, IOC, and IPC brand guidelines, including Rule 40.

Skills

Story instinct

Team leadership

Brand architecture

Audience building

Resourcefulness

Cross-functional influence

Analytical judgment

Athlete trust

Job description

# Director Brand, Content & Fandom## USA Triathlon•### @usatriathlonPosted on 9/25/2026•Full-time## Job Description\\*\\*Company Summary \\*\\*At USA Triathlon, we believe in the power of sport to transform lives — and in the strength of a team that lives that passion and mission every day. As the Olympic and Paralympic National Governing Body (NGB) for triathlon and multisport in the U.S., we’re driven to grow participation, inspire communities, and empower athletes of all backgrounds to reach their personal bests.We’re a team of bold thinkers, passionate doers, and collaborative leaders united by service, performance, innovation, and inclusion. Recognized by the U.S. Olympic & Paralympic Committee for our commitment to diversity and inclusion, we offer unlimited PTO, 100% employer-paid medical benefits, and a supportive culture that celebrates excellence and balance.Every day, our work is fueled by our Purpose, Mission, and Vision:* **Purpose:** *Give everyone a chance to tri* — *removing barriers and creating opportunities for all.** **Mission:** *Drive success for multisport from the starting line to lifelong love.** **Vision:** *Bring triathlon to new places, people, and possibilities.*We’re the hub for a nationwide multisport community of athletes, coaches, race directors, and clubs. From youth and collegiate development to high-performance racing and community access initiatives, USA Triathlon drives the future of endurance sport in America.Join us in Colorado Springs — recognized as one of the nation’s best places to live — and help shape the future of Olympic and Paralympic sport.We are proud to be an equal opportunity employer. All qualified applicants are encouraged to apply. **Position Summary**USA Triathlon is hiring a builder to lead brand, storytelling, and fandom across our brands: USA Triathlon, USA TRI, and our USA Triathlon Foundation brand, heading into the LA 2028 Olympic and Paralympic Games. For USA Triathlon, you'll celebrate the age group athletes, clubs, coaches, race directors, and youth who make up the sport. For USA TRI, our elite and development pipeline, you'll make our Olympic, Paralympic, and emerging athletes known and followed by a national audience. For our Foundation brand, it is meaningfully telling our stories to connect with donors – enabling philanthropy to support our organizational mission and our athletes.Most importantly, you'll connect the brands: turning elite inspiration into grassroots participation, and turning audiences into fans, members, donors, and partners.This is a build role. The content engine this job requires doesn't exist yet, and the window to create it to fully leverage and amplify a home Games is finite. LA 2028 is a once-in-a-generation moment to put American triathlon in front of a domestic audience, and the audience we will have at the Games is the one we build starting now. The work we do today will benefit our sport, our athletes, and our organization long past LA. We're looking for someone who sets a high bar, raises a small team to meet it, and moves fast with modest resources.**Essential Job Functions*** **Own our brands.** Lead positioning, voice, and expression for how USA TRI, USA Triathlon and USA Triathlon Foundation brands are represented, how they communicate and how they work together to connect elite athletes to grassroots participation, and enable philanthropic giving across our programs.* **Build the content engine.** Design and stand up the strategy, editorial calendar, production workflow, and standards needed to publish consistently and at volume across social, video, digital, and editorial channels.* **Run the athlete story pipeline.** Identify, prioritize, and develop a continuously replenished pipeline of athlete narratives: elite, development, junior, and age group, with enough runway that no major moments arrive unprepared.* **Grow fandom and audience.** Drive organic growth of owned audiences and engagement that lasts between Games, working with Growth Marketing to convert attention into membership and participation.* **Fuel revenue.** Create storytelling that supports the USA Triathlon Foundation and Elevate28 campaign, content programs that deliver value for corporate partners, and stories that inspire connection to and engagement with our organizational products and programs.* **Raise the team's performance.** Lead and coach a team of three, set clear expectations and a higher standard for quality and velocity, and manage the budget, agencies, and freelancers that extend capacity.* **Navigate the rules.** Work within USOPC, IOC, and IPC brand and athlete marketing guidelines, including Rule 40.**Supervisory Responsibilities*** Content Manager* Multimedia Content Producer* Social Media/Graphic Designer**Knowledge, Skills, and Abilities*** **Story instinct.** Ability to identify the story inside a life, a result, or a community and translate it into narrative that builds awareness, emotional connection, and lasting engagement.* **Team leadership and coaching.** Demonstrated ability to lead teams to success by setting standards, giving candid feedback, developing individual capability, and holding people accountable with both clarity and care.* **Brand architecture expertise.** Deep knowledge of brand development, positioning, and messaging, including experience managing multiple differentiated but connected brands within one organization.* **Audience building.** Practical understanding of how to grow owned audiences organically, deepen engagement, and convert casual interest into durable fandom and advocacy.* **Resourcefulness.** Proven ability to produce high-quality, high-volume work with a small team and a constrained budget, and to make disciplined choices about what not to do.* **Cross-functional influence.** Strong collaboration and relationship-building skills, with the ability to align creative and storytelling efforts across growth, philanthropy, corporate partnerships, communications, high performance, and events.* **Analytical judgment.** Ability to use audience insight, performance data, and market trends to prioritize content and refine strategy.* **Athlete trust.** Ability to build genuine, respectful relationships with athletes and to tell personal stories with care and integrity.**Requirements****Qualifications*** 8–10+ years in brand, content, marketing, or communications, with significant leadership experience.* A track record of leading teams to success, and upskilling existing teams.* Proven success building a content operation that published consistently and grew audience and engagement.* Strong story instincts and creative direction across social, video, digital, editorial, and experiential channels.* Comfort using data to prioritize, and the discipline to deliver high-quality work with limited resources.* Experience in sports, entertainment, nonprofit, or a mission-driven consumer brand.**Preferred*** Experience with the Olympic and Paralympic movement or a professional sports property.* Content experience supporting fundraising or sponsorship revenue.* Familiarity with endurance or participation-based sport.**Working Conditions and Physical Requirements:*** USA Triathlon offers a hybrid work schedule and requires this position to be on site at USAT headquarters in Colorado Springs, CO at least two days per week* While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. The employee may be required to exert force to manipulate or move items weighing up to 50 pounds.* This position may require limited non-traditional work hours including evenings, weekends, and some holidays related to USA Triathlon event attendance and support. Event attendance and support may entail travel, including outside of traditional office hours, to USA Triathlon events and/or international events**EEO Statement**USA Triathlon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.**Disclaimer**This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required. Duties and responsibilities may change as business needs evolve.LocationOn-siteColorado Springs, Colorado