Brand & Fandom Director: Elevate Athletes to Fans

Gondola; Colorado Springs (CO); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Unlimited PTO

100% employer-paid medical benefits

Supportive culture

Job summary

USA Triathlon in Colorado Springs seeks a Director to lead brand, storytelling, and fandom across USA Triathlon, USA TRI, and the Foundation, as LA 2028 approaches. This is a build role grounded in elite-athlete narratives and grassroots participation.

You will own the brands, create a scalable content engine, and shepherd an athlete narrative pipeline from elites to age-group athletes, while growing owned audiences and donor engagement.

Qualifications

• 8–10+ years in brand, content, marketing, or communications.
• Proven leadership and team-building experience.
• Experience with sports, nonprofit, or mission-driven brands.

Responsibilities

• Own positioning, voice, and expression across all brands.
• Build the content engine including strategy and production workflow.
• Run the athlete story pipeline from elite to age-group.
• Grow fandom and audience, converting attention into memberships.
• Fuel revenue through Foundation and Elevate28 programs.
• Lead a team of three and manage budgets and agencies.
• Navigate USOPC, IOC, and IPC brand guidelines, including Rule 40.

Skills

Story instinct

Team leadership

Brand architecture

Audience building

Resourcefulness

Cross-functional influence

Analytical judgment

Athlete trust

Job description

USA Triathlon in Colorado Springs seeks a Director to lead brand, storytelling, and fandom across USA Triathlon, USA TRI, and the Foundation, as LA 2028 approaches. This is a build role grounded in elite-athlete narratives and grassroots participation.

You will own the brands, create a scalable content engine, and shepherd an athlete narrative pipeline from elites to age-group athletes, while growing owned audiences and donor engagement.