Head of Brand

Iru; Miami, Northern (FL, KY); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment (3 days in off

Medical + dental + vision coverage

401(K) with 4% company match

20 days PTO

Iru Wellness Week

Equity for full-time employees

In-office lunch stipend

Up to 16 weeks of paid leave for new |

Paid Family and Medical Leave

Modern Health mental health benefits

Fertility benefits

Working Advantage employee discounts

Onsite fitness center

Free parking

Career growth opportunities

Job summary

Iru, an AI-powered security and IT platform, seeks a Head of Brand to make the company the most memorable brand in cybersecurity. You will own brand strategy, voice, messaging, and expression across campaigns, web, events, social, sales moments, and executive storytelling.

You'll partner with marketing, design, product, sales, and leadership to turn a deeply technical, multi-product platform into a clear, distinctive brand that resonates with IT and security leaders.

Qualifications

• Experience leading brand, creative, or brand marketing for a high-growth B2B technology company.
• Track record guiding a brand through major inflection points such as rebrand or category expansion.
• Strong strategic writing and messaging instincts; turn ambiguity into clear narratives.
• Comfort marketing to technical or expert audiences (IT, security, developers).
• Ability to partner with designers and cross-functional teams; influence executives.

Responsibilities

• Own brand strategy, voice, messaging, and creative direction across campaigns, web, events, social, and sales materials.
• Define the next chapter after Kandji-to-Iru transition with a clear strategic narrative.
• Collaborate with Head of Brand Design to align messaging and visual systems.
• Plan and execute bold brand campaigns each quarter grounded in product value.
• Work with events, demand gen, communications, and growth teams to ensure consistent brand across the customer journey.
• Manage agencies, contractors, and internal creative partners; build scalable processes.

Skills

Brand leadership

Strategic writing

Messaging instincts

Cross-functional collaboration

Executive storytelling

Brand systems

Job description

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity

We’re looking for a Head of Brand to make Iru the most memorable brand in the cybersecurity market.

This person will own our brand strategy, voice, messaging, and brand expression across every customer touchpoint, from campaigns and web to events, social, sales moments, executive storytelling, and major company launches.

This is not a maintenance brand role. It is a build, sharpen, and scale role. We need someone who can help answer the question: What is the Iru brand? How can it show up in bold and creative ways every single quarter? How can it become a part of our customer’s lives?

You’ll partner closely with marketing, design, product, sales, executive leadership, and external agencies to turn a deeply technical, multi-product platform into a clear, distinctive, memorable brand that resonates with IT and security leaders.

For the right person, this role may expand into broader editorial, thought leadership, and content programming over time, but the immediate mandate is brand.

What You’ll Do

• Own Iru’s brand strategy, voice, messaging, and creative direction across campaigns, web, events, social, sales, and executive communications.
• Help define the next chapter of Iru’s brand after the Kandji-to-Iru transition, including how we explain who we are, what we do, our strategic narrative, and why the category is changing.
• Partner closely with our Head of Brand Design to ensure messaging, story, and visual expression work together as one system.
• Build and execute on brand campaigns every quarter. We want to go big and bold, but staying grounded in who we are as a brand and connected to our product value.
• Collaborate with events, demand generation, communications, and growth marketing to ensure Iru’s brand shows up consistently across the full customer journey.
• Manage agencies, contractors, and internal creative partners as needed.
• Create internal tooling and systems to thoughtfully accelerate creative development across the marketing team.
• Create internal tooling and systems to thoughtfully accelerate creative development across the marketing team.

What We’re Looking For

• Experience leading brand, creative, or brand marketing for a high-growth B2B technology company.
• A track record of x brand during a major company inflection point, such as a rebrand, category expansion, enterprise repositioning, new product narrative, or market awareness push.
• Strong strategic writing and messaging instincts. You can turn ambiguity into a sharp story.
• Comfort marketing to technical, skeptical, or expert audiences: ideally IT, security, developer, infrastructure, or enterprise software buyers.
• Excellent creative judgment across copy, campaigns, web, events, video, social, and brand systems.
• Ability to partner with strong designers without needing to personally own visual execution.
• Experience leading cross-functional creative work with executives, product leaders, sales, growth, communications, and agencies.
• Strong operating range: able to set strategy, build systems, give feedback, edit copy, shape campaigns, and jump into the details when needed.
• Willingness to take creative risks in a B2B category that often defaults to safe, forgettable work.
• A business lens. You understand that brand is not decoration, as it should drive awareness, trust, consideration, sales confidence, recruiting, and long-term company value.

Nice to have

• Experience in cybersecurity, IT, endpoint management, identity, compliance, or developer/infrastructure software.
• Experience leading a rebrand or repositioning from a narrower product category into a broader platform narrative.
• Experience building brand systems from scratch in a lean or fast-moving environment.
• Experience partnering with executives on thought leadership, keynote narratives, launch moments, or category POVs.
• Comfort using AI tools as part of the creative and strategic workflow.
• Experience with editorial, social, video, events, or content programming, especially if you’ve turned high-signal conversations, research, or customer insight into multi-channel brand moments.

What Success Looks Like

In your first 6–12 months, you will have:

• Clarified Iru’s brand narrative and helped the company explain the move from Kandji to Iru in a way the market understands.
• Built a sharper, more consistent voice across our website, campaigns, events, social presence, and sales-facing materials.
• Partnered with design to create a more cohesive brand system across touchpoints.
• Launched brand campaigns or moments that make Iru feel distinct in IT and security.
• Helped technical audiences understand not just what Iru does, but why the category is changing and why Iru is positioned to lead it.
• Created the operating system for brand review, creative development, agency collaboration, and cross-functional alignment.

Benefits & Perks

• Competitive salary
• Hybrid work environment (3 days in office per week)
• 100% individual and dependent medical + dental + vision coverage
• 401(K) with a 4% company match
• 20 days PTO
• Iru Wellness Week the first week in July
• Equity for full-time employees
• In-office lunch stipend provided
• Up to 16 weeks of paid leave for new parents
• Paid Family and Medical Leave
• Modern Health mental health benefits for individuals and dependents
• Fertility benefits
• Working Advantage employee discounts
• Onsite fitness center
• Free parking
• Exciting opportunities for career growth

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid