Community Marketing Manager

Iru; Miami (FL); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Medical + dental + vision

401(K) with company match

20 days PTO

Equity for full-time employees

Lunch stipend

Paid parental leave

Paid Family and Medical Leave

Mental health benefits

Job summary

Iru in Coral Gables, FL is hiring a Community Marketing Manager to build and lead the communities that connect IT and security professionals with the Iru brand. This is a founder-like role focused on authentic, creator-led engagement across Reddit, LinkedIn, and other channels.

You will create, publish, engage, and grow a private community while maintaining a distinctive voice across spaces. You will work Tuesday through Thursday onsite in Coral Gables, with a hybrid work model and opportunities

Qualifications

• 4+ years building online communities and brand presence in B2B SaaS or technical product companies.
• Familiarity with IT or security audiences and ability to create authentic, non-marketing community content.
• Strong writing across contexts: Reddit, LinkedIn, and other relevant channels.
• Self-directed and comfortable writing the playbook for community initiatives.

Responsibilities

• Build and grow Iru's private community for IT and security practitioners; seed conversations and establish norms.
• Maintain a genuine presence in public communities to drive organic brand traction.
• Design programming (AMAs, discussions, spotlights, resource sharing) to sustain engagement and growth.
• Own community health end-to-end: growth, retention, and quality of participation.

Skills

Community building

Brand management

Creative thinking

Written communication

Self-directed

Strategic thinking

Tools

Slack

Circle

Discord

Job description

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back. Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity

Iru is hiring a Community Marketing Manager to build and lead the communities that connect us to the people who do IT and security work every day. We're looking for someone who can think, build, and own community as a real driver of how people discover and trust Iru. This is a community-first role, and it's built for someone who thinks like a founder of the spaces they run. You'll create real gathering places for IT and security practitioners: a private community where they share knowledge and connect with each other and with Iru, and an authentic presence in the public spaces where they already are, from Reddit to the social channels that matter to this audience. It's also a deeply creative role. We want someone who generates original ideas and who understands brand well enough to make it come alive across very different channels without ever feeling copy-pasted. You'll create, publish, engage, and build: always in service of community and brand. You're already deep in online communities. You understand how IT and security practitioners talk, what they care about, and what makes them tune out the moment something feels like marketing. Must be able to work Tuesday through Thursday onsite in our Coral Gables office.

What You'll Do

Build and grow community

• Launch and lead Iru's private community for IT and security practitioners: define the structure, seed the first conversations, recruit founding members, and establish the norms and culture that make it worth showing up to
• Build a genuine, valued presence in the public communities where this audience lives: Reddit, LinkedIn, Meta, TikTok, and beyond
• Design programming that keeps people coming back: AMAs, discussions, member spotlights, resource sharing, and formats no one's tried yet
• Own community health end to end — growth, engagement, retention, and the quality of participation — and use what you learn to make the community better

Brand and original thinking

• Come up with the ideas: campaigns, moments, and creative concepts that earn attention because they're genuinely good, not because they're boosted
• Create a distribution engine for social content with the ambassadors and fans that fuel organic traction
• Create and publish content across channels that carries the brand and resonates with a technical audience, partnering with the creative team on assets when a concept calls for it
• Keep our voice consistent and distinctive everywhere we appear, so the brand feels like one thing across many places

Cross-functional

• Amplify product launches, research, and campaigns in ways that feel native
• Surface insights from community conversations that sharpen our product and messaging
• Partner across marketing to keep everything Iru puts into the world coherent and on-brand

What We're Looking For

• 4+ years building or growing online communities and brand presence, ideally in B2B SaaS or a technical product company
• A track record of building community from an early or zero stage — not just moderating one that already existed
• Genuine familiarity with IT or security audiences. You don't need to be an engineer, but you need to understand how these people think and what earns their respect.
• A creative engine. You bring original ideas and can point to things you made that people actually cared about.
• A real feel for brand — how it's built, why it matters, and how to make it tangible across very different channels
• Strong writing across contexts: a Reddit comment, a community post, and a LinkedIn update should each feel right for where they live
• Self-directed and energized by operating without a playbook — you'd rather write the playbook

Nice to Have

• Experience standing up a private community platform (Slack, Circle, Discord, or similar) from scratch
• An active, credible presence in IT, cybersecurity, or related online communities
• Comfort using social and community tooling, without treating the tool as the job
• Experience in cybersecurity or enterprise SaaS

Benefits & Perks

• Competitive salary
• Hybrid work environment (3 days in office per week)
• 100% individual and dependent medical + dental + vision coverage
• 401(K) with a 4% company match
• 20 days PTO
• Iru Wellness Week the first week in July
• Equity for full-time employees
• In-office lunch stipend provided
• Up to 16 weeks of paid leave for new parents
• Paid Family and Medical Leave
• Modern Health mental health benefits for individuals and dependents
• Fertility benefits
• Working Advantage employee discounts
• Onsite fitness center
• Free parking
• Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.