Head of BDR & GTM for AI SaaS

Base44 Inc.; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Base44, an AI-powered software development platform recently acquired by Wix, is hiring its first Director of Sales Development in New York.

You will build and lead the SDR function from the ground up, hire the team, design the playbook, and own the top‑of‑funnel pipeline engine that drives Base44's growth.

This is a builder role requiring BDR leadership experience, a strong outbound mindset, and comfort working with GTM leaders on go‑to‑market strategy.

Qualifications

• 6+ years of B2B SaaS sales or sales development experience, with at least 2+ years directly managing SDR/BDR teams.
• Proven track record of building or scaling an outbound BDR function.
• Experience selling or supporting AI, ML, developer platforms, or product-led SaaS is a strong plus.
• Strong understanding of outbound methodologies, sequencing tools, and CRM architecture (HubSpot or Salesforce).
• Data-driven mindset—use metrics to coach, forecast, and make decisions.
• Excellent communication and coaching skills, comfortable presenting to sales and GTM leadership.
• NY-based candidates who can commute to our NYC office 3 times per week.

Responsibilities

• Build and lead a high-performing BDR team — hire, onboard, coach, and develop BDRs across outbound and inbound motions.
• Design and own the outbound prospecting playbook: targeting strategy, ICP, messaging, sequencing, and channel mix.
• Run a coaching-first operating cadence: daily standups, weekly 1:1s, call coaching, and performance reviews.
• Define and own BDR KPIs—meeting volume, pipeline contribution, conversion rates, and activity metrics—and report them clearly to GTM leadership.
• Partner closely with Sales and Marketing to align on ICP, campaign execution, and handoff quality between BDR and AE.
• Build a feedback loop between the market and the product team, surfacing what’s resonating and what’s not.
• Implement and optimize the BDR tech stack (sequencing tools, CRM hygiene, intent data, AI-powered outreach).
• Drive a culture of experimentation—test messaging, personas, and channels to continuously improve pipeline quality and velocity.
• Build repeatable systems and playbooks for generating predictable pipeline.

Job description

Base44, an AI-powered software development platform recently acquired by Wix, is hiring its first Director of Sales Development in New York.

You will build and lead the SDR function from the ground up, hire the team, design the playbook, and own the top‑of‑funnel pipeline engine that drives Base44's growth.

This is a builder role requiring BDR leadership experience, a strong outbound mindset, and comfort working with GTM leaders on go‑to‑market strategy.