Head of Audience Growth & Brand

Public Media; Boston (MA); Hybride; USD 130 000 - 167 000; Plein temps

Résumé du poste

GBH, headquartered in Boston, is seeking a Director of Audience Development, Marketing & Communications for FRONTLINE. This role unifies audience growth, brand strategy, communications, and publicity to expand engagement across platforms. The Director advises FRONTLINE leadership and supervises internal teams and external partners.

The position oversees messaging consistency, brand identity, and opportunities for growth guided by data, research, and industry trends.

Qualifications

• Bachelor’s degree in communications, journalism, marketing, public relations, or related field required.
• 8–10 years of progressively responsible experience in audience development, communications, marketing, publicity, media relations, or related fields.
• Minimum 5 years of leadership experience managing teams and external partners.

Responsabilités

• Develop and advance short and long‑term audience development, marketing, and communications and brand strategies.
• Lead FRONTLINE and coordinate with GBH, PBS Distribution, and partners on visibility and engagement.
• Oversee speeches, media relations, press materials, and executive communications.
• Manage budget, resources, and external agencies to execute campaigns.
• Lead cross‑functional collaboration across editorial, production, digital, and distribution teams.

Connaissances

Audience development

Brand strategy

Strategic leadership

Communication leadership

Data-driven decision making

Formation

Bachelor’s degree in communications, journalism, marketing, public relations, or related field

Description du poste

GBH, headquartered in Boston, is seeking a Director of Audience Development, Marketing & Communications for FRONTLINE. This role unifies audience growth, brand strategy, communications, and publicity to expand engagement across platforms. The Director advises FRONTLINE leadership and supervises internal teams and external partners.

The position oversees messaging consistency, brand identity, and opportunities for growth guided by data, research, and industry trends.