Head of AI‑Driven Web Product & Digital Experience
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Benefits offered by this job
Job summary
DeVry University seeks a strategic, performance-driven Sr. Director, Marketing - Web Product, UX & Digital Experience to define the digital experience strategy for DeVry.edu, partnering with Marketing, IT, Enrollment, Analytics, and Academic teams to deliver audience-first experiences that drive awareness, engagement, and enrollment.
You will lead SEO, AI optimization, site performance, and conversion pathways, develop roadmaps, and build a high-performing team that embraces data-driven decision
Qualifications
- 10+ years of experience leading digital product and web experience initiatives.
- Deep expertise in website strategy, UX optimization, and SEO for regulated education spaces.
- Experience driving cross-functional initiatives across Marketing, IT, Enrollment, Analytics and Content.
Responsibilities
- Define and execute the website product strategy and roadmap focused on engagement, discoverability, usability, and enrollment growth.
- Lead modernization of DeVry.edu with audience insights, experimentation, and emerging tech.
- Establish scalable CRO programs including A/B and personalization strategies.
Skills
Education
Tools
Job description
DeVry University seeks a strategic, performance-driven Sr. Director, Marketing - Web Product, UX & Digital Experience to define the digital experience strategy for DeVry.edu, partnering with Marketing, IT, Enrollment, Analytics, and Academic teams to deliver audience-first experiences that drive awareness, engagement, and enrollment.
You will lead SEO, AI optimization, site performance, and conversion pathways, develop roadmaps, and build a high-performing team that embraces data-driven decision
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