Head of AI-Driven Search & Visibility

Zoom; Lansing (MI); Hybrid; USD 127,000 - 277,000; Full time

Job summary

Zoom is seeking a leader to own Zoom's end-to-end search strategy across traditional SEO and AI-powered answer engines. You will build unified infrastructure, metrics, and content standards that make Zoom discoverable wherever search happens, delivering measurable visibility growth and establishing share-of-answer as an executive-level metric.

You will lead technical SEO at scale, drive AI-search visibility programs, and partner with multiple teams to align content architecture with business

Qualifications

• Lead technical SEO functions at scale including site architecture, schema implementation, and organic traffic optimization.
• Build or scale AI-search and answer-engine visibility programs using platforms like Profound or equivalent tools.
• Direct engineering-adjacent work on crawlability, structured data, and indexation while communicating strategy to executive stakeholders.
• Define and defend emerging metrics like share-of-answer alongside established SEO performance indicators.

Responsibilities

• Leading the technical SEO team and roadmap, including site architecture, crawlability, indexation, and structured data implementation
• Building AI-search visibility strategy and infrastructure to optimize Zoom's presence in generative AI surfaces like ChatGPT, Perplexity, and Gemini
• Establishing and tracking share-of-answer metrics across category, competitive, and branded prompts, reporting to executive staff and the board
• Partnering with Web, Growth Marketing, Brand, Content, and Product Marketing teams to create unified content architecture and governance standards
• Developing a unified search scorecard that translates organic performance and AI-visibility metrics into pipeline and revenue impact

Skills

Technical SEO

Site architecture

Schema implementation

AI-search visibility

Executive communication

B2B SaaS

Tools

Profound

Crawlability tooling

Structured data tooling

Job description

Zoom is seeking a leader to own Zoom's end-to-end search strategy across traditional SEO and AI-powered answer engines. You will build unified infrastructure, metrics, and content standards that make Zoom discoverable wherever search happens, delivering measurable visibility growth and establishing share-of-answer as an executive-level metric.

You will lead technical SEO at scale, drive AI-search visibility programs, and partner with multiple teams to align content architecture with business