Head of AI‑Driven GTM for Thrive

Sword Health; United States; Remote; USD 263,000 - 413,000; Full time

Job summary

Sword Health is seeking a Head of Go-to-Market for Thrive to own the global GTM strategy, messaging, and competitive differentiation. You’ll build the narrative, lead market intelligence, and enable sales across regions, ensuring cohesive positioning and ROI-focused materials.

Role sits at the intersection of product marketing, competitive intelligence, and commercial enablement, reporting to the General Manager on Thrive. US preferred; global candidates welcomed.

Qualifications

• 7+ years in product marketing and/or GTM with senior-level ownership.
• Proven ability to lead positioning, messaging, and competitive strategy.
• Experience collaborating with sales and customer success teams.

Responsibilities

• Lead Thrive's value and narrative to global buyers.
• Develop market intelligence and competitive materials.
• Enable sales with training, playbooks, and enablement assets.
• Map market opportunities and inform product roadmap.
• Ensure consistent messaging across geographies and channels.
• Collaborate with product and commercial teams to drive outcomes.

Skills

Product marketing

GTM strategy

Sales enablement

Market intelligence

Cross-functional

Job description

Sword Health is seeking a Head of Go-to-Market for Thrive to own the global GTM strategy, messaging, and competitive differentiation. You’ll build the narrative, lead market intelligence, and enable sales across regions, ensuring cohesive positioning and ROI-focused materials.

Role sits at the intersection of product marketing, competitive intelligence, and commercial enablement, reporting to the General Manager on Thrive. US preferred; global candidates welcomed.