Head of AEO & SEO

Stripe; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Stripe is seeking a senior leader to own Organic Growth via SEO and AEO, shaping how Stripe is discovered by developers, finance leaders, and businesses. You will influence product, content, engineering, and data teams, driving AI-assisted discovery and scalable playbooks that others will follow.

You will partner with product, growth, and marketing to embed best practices across Stripe’s properties and surfaces, building measurable framework for revenue impact and visibility.

Qualifications

• Experience building and executing organic growth strategies.
• Ability to work at intersection of content, product, engineering and data.
• Comfort engaging with executive leadership on strategy.

Responsibilities

• Own organic growth strategy across SEO and AEO end-to-end.
• Lead and retain a high-performing SEO/AEO team.
• Improve organic visibility, rankings, traffic and signups.
• Enhance AI tool understanding of Stripe products and integrations.
• Partner with product, eng, content, data science and marketing.
• Develop attribution models and measure revenue impact.

Skills

SEO

AEO

Content Strategy

Cross-functional Leadership

Job description

Who we are

About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. The SEO AEO function specifically drives organic discovery ensuring Stripe is found, cited, and recommended when developers, founders, and finance leaders are searching for or asking about payments, financial infrastructure, and related topics.

What you’ll do

This role owns one of the most strategically important and evolving acquisition channels at Stripe. Organic search is already one of our largest and most efficient growth channels and the emergence of AI-powered answer engines represents a once-in-a-generation shift in how businesses discover software.The role requires someone who can operate at the intersection of content, product, engineering, and data and who can credibly engage with Stripe's executive team on the strategic importance of organic visibility.This is a rare opportunity to define what AEO means for a company like Stripe and to build the playbook that others will follow.

Responsibilities

• Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants (ChatGPT, Google AI Overviews, Gemini, Perplexity, etc.) and coding assistants (e.g. Claude, Codex, etc.)


• Lead, develop, and retain a high-performing team of SEO and AEO specialists, fostering a culture of experimentation, operational excellence, and continuous learning


• Drive measurable improvements in organic visibility, rankings, citations, traffic, signups, sales inbound and downstream activations across both AEO and SEO


• Drive measurable improvements in how well AI tools are able to understand how Stripe’s products work and how to properly integrate them


• Partner cross-functionally with product, engineering, content, growth, data science, and marketing to embed SEO/AEO best practices across Stripe's web properties, documentation, and product surfaces


• Build and evolve the measurement framework for SEO and AEO: develop attribution models, define leading/lagging indicators, and quantify the revenue impact of organic channels


• Own strategic roadmap for AEO: establish Stripe's point of view on how AI-generated answers reshape discovery, and position Stripe to win


• Drive improvements across co