Head & Neck Oncology Marketing Lead - Launch Activation

Genmab A/S; Princeton (NJ); On-site; USD 146,480 - 219,720; Full time

Benefits offered by this job

401(k) Plan: 100% match

Health benefits with medical/dental/ve

Paid time off and parental leave

Tuition reimbursement

Wellness resources

Commuter benefits

Lifestyle Spending Account

Job summary

Genmab A/S is seeking a Senior Product Manager for Professional Promotion (Head & Neck Oncology) to develop and implement brand strategies for petosemtamab. The role collaborates across Promotion, Omnichannel COE, Sales, Training, Medical Affairs and Market Access to ensure aligned execution and launch readiness.

The position requires strong organizational and project management skills, oncology marketing experience, and a track record of driving engagement and performance in a fast‑paced

Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years of relevant experience, 5+ years with an advanced degree, 3+ years with a PhD or equivalent, US in‑line marketing and/or sales experience.
• Oncology marketing experience highly preferred.
• Prior accelerated approval experience preferred.
• Strong strategic and creative mindset with the ability to translate insights into actionable strategies.
• Proven track record of brand performance and driving sales force engagement.
• Experience working in a fast-paced, emerging organization and ability to thrive autonomously.

Responsibilities

• Support execution and integration of professional promotion initiatives aligned to brand strategy and launch objectives.
• Coordinate cross‑functional promotional planning across marketing, omnichannel COE, training, sales, medical, market access, patient experience, and agency partners.
• Support development and deployment of promotional materials and field engagement resources.
• Help manage promotional review timelines (MeRL) and material development with cross‑functional teams.
• Support field activation planning,Sales meeting readiness and communication coordination.
• Gather field feedback to optimize customer engagement strategies and tactical effectiveness.
• Partner with sales leadership to support promotional pull‑through and customer engagement readiness.
• Support congress planning and promotional integration activities.
• Monitor milestones, deliverables, and dependencies to ensure timely execution.
• Coordinate customer journey execution across personal and non‑personal channels.

Skills

Oncology marketing

Brand strategy

Cross-functional leadership

Project management

Strategic thinking

Communication skills

Team leadership

Autonomous work style

Education

Bachelor’s degree

MBA preferred

Job description

Genmab A/S is seeking a Senior Product Manager for Professional Promotion (Head & Neck Oncology) to develop and implement brand strategies for petosemtamab. The role collaborates across Promotion, Omnichannel COE, Sales, Training, Medical Affairs and Market Access to ensure aligned execution and launch readiness.

The position requires strong organizational and project management skills, oncology marketing experience, and a track record of driving engagement and performance in a fast‑paced