Oncology Marketing Lead — Field Activation & Experience

Genmab A/S; Princeton (NJ); Hybrid; USD 176,400 - 264,600; Full time

Benefits offered by this job

401(k) matching

Health benefits

Voluntary insurance

Paid time off

Support resources

Lifestyle Spending Account

Job summary

Genmab seeks an Associate Director, Petosemtamab Marketing Professional Promotion – Field Activation & Experience. You will drive executional excellence and field activation of the promotional strategy, partnering with US Marketing and cross-functional teams to accelerate brand growth.

Responsibilities include shaping strategies, leading field activation, and leveraging AI technologies to enhance engagements with key stakeholders, including KOLs and sales leadership. Domestic travel required.

Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years of relevant experience including US/global in-line marketing and field sales.
• Oncology/HNSCC marketing experience preferred.
• Prior sales experience highly preferred.
• Strategic and creative mindset; translate insights into actionable strategies.
• Proven track record of cross-functional collaboration and achieving goals.
• Willingness to travel domestically.

Responsibilities

• Shape key brand strategies and pull-through tactics to achieve the brand vision.
• Lead field activation planning and pull-through strategy.
• Partner with sales leadership to identify customer engagement opportunities.
• Equip field teams with impactful promotional resources and engagement tools.
• Support launch readiness and field communication planning.
• Coordinate promotional alignment across training, sales, market access, and medical teams.
• Lead peer-to-peer and congress engagement strategy and use insights to inform strategy.
• Collaborate with Brand, Insights & Analytics, Sales, Market Access, and Medical Affairs to execute plans.

Skills

Bachelor's degree

MBA (preferred)

Field sales experience

Oncology marketing

Cross-functional collaboration

Excellent communication

Education

Bachelor's degree

MBA (preferred)

Tools

Salesforce

Job description

Genmab seeks an Associate Director, Petosemtamab Marketing Professional Promotion – Field Activation & Experience. You will drive executional excellence and field activation of the promotional strategy, partnering with US Marketing and cross-functional teams to accelerate brand growth.

Responsibilities include shaping strategies, leading field activation, and leveraging AI technologies to enhance engagements with key stakeholders, including KOLs and sales leadership. Domestic travel required.