HCP Marketing Manager

Biopharma Careers; Durham (NC); Hybrid; USD 110,000 - 150,000; Full time

Job summary

GSK US seeks an experienced HCP Marketing Manager in specialty immunology to lead development of HCP personal promotional tactics across indications. You will drive campaigns focused on customer engagement and align with brand strategy, partnering with Brand, Medical, Legal/Regulatory, and external agencies.

This role requires at least 4 years in healthcare marketing, matrix environment experience, and a passion for innovative, customer-focused solutions.

Qualifications

• BS/BA in Business/Marketing or Health Sciences related field
• Minimum of 4 years of healthcare marketing or other relevant commercial experience
• Experience in a matrix environment with all levels of an organization
• Demonstrated interpersonal skills and ability to build relationships
• Demonstrated leadership, strategic thinking, problem-solving, and communication skills

Responsibilities

• Lead development of assigned HCP personal promotional tactics and create project briefs
• Develop field engagement plans providing direction for materials engaging customers in discussions
• Engage across stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
• Align product attributes to marketplace needs using market research and data insights
• Lead cross-functional teams and external agencies to drive execution
• Collaborate across a matrix marketing organization as an equal partner
• Measure and track performance of key tactics
• Ensure tactics align with brand strategies and objectives with Marketing Directors

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

BS/BA in Business/Marketing or Health Sciences

Job description

This role will require two days a week (minimum) in-office in Philadelphia, PA or Durham, NC.

Are you looking for a highly impactful Marketing Manager role where you get to shape the future of a high-profile specialty brand while leading innovative execution of strategy and creative solutions? If so, this role could be an excellent opportunity to consider.

As an HCP Marketing Manager in specialty immunology, you will be leading key projects focused on the development of HCP personal promotional tactics across multiple indications. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, responsibilities include…

• Lead development of assigned HCP personal promotional tactics – including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
• Create and deliver robust field engagement plans providing clarity of direction and rationale for requested activities to ensure customer-facing teams have innovative materials necessary to effectively engage customers in complaint discussions
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
• Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
• Effectively lead cross-functional team of internal and external partners, including multiple agencies (professional AOR, scientific communications agency, etc.) and project teams to drive execution
• Work effectively and collaboratively as an equal partner across a matrix marketing organization
• Measure and track performance of key tactics
• Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives

This role will require two days a week (minimum) in-office in Philadelphia, PA or Durham, NC.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• BS/BA, preferably in Business /Marketing or Health Sciences related field
• Minimum of 4 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)
• Experience working in a matrix environment and with all levels of an organization.
• Demonstrated interpersonal skills and ability to build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.

Preferred Qualifications:

• MBA
• HCP marketing experience strongly preferred
• Experience working in biologics or specialty pharmaceuticals, including experience in commercialization, marketing, strategy, or market access
• Project management experience with proven ability to handle multiple projects simultaneously.
• Experience with primary and secondary market research.
• Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
• Budget management experience.
• Experience implementing projects within pharma including copy approval experience.
• Experience managing external Agencies.

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

Operating at pace and agile decision-making – using evidence and applying judgment to balance pace, rigor and risk.

Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

Continuously looking for opportunities to learn, build skills and share learning.

Sustaining energy and well-being.

Building strong relationships and collaboration, honest and open conversations.

Budgeting and cost-consciousness

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.