HCP Marketing Director, Respiratory Biologics

GlaxoSmithKline; Durham (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

GlaxoSmithKline in Philadelphia, PA or Durham, NC, is seeking a Director, HCP Marketing to lead development and execution of healthcare provider marketing initiatives for a long acting specialty respiratory biologic product.

The role collaborates with medical, market access, regulatory, legal and field sales to drive brand priorities, build omnichannel campaigns, and deliver measurable OKRs through cross-functional leadership.

Qualifications

• Bachelor's degree required; an advanced degree (MBA, MPH, etc.) preferred.
• 8+ years of experience developing and executing marketing campaigns and strategies.
• Minimum 4+ years of progressive marketing experience, including director-level leadership roles.
• Experience working in a cross-functional matrix organization.

Responsibilities

• Refine and execute HCP campaigns focusing on the launch indication that will grow the biologic class and market share.
• Identify and prioritize opportunities based on market insights, competitive intelligence, and customer needs.
• Responsible for identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting, content and message development.
• Design and implement innovative, multi-channel marketing campaigns to effectively engage HCPs, ensuring alignment with brand objectives.
• Oversee the creation of promotional materials and tools, ensuring compliance with regulatory and industry standards and measurement plans of the tactics to quickly identify drivers and barriers of performance.
• Partner with cross-functional teams (Medical, Market Access, Sales, and Analytics) to ensure integrated and impactful tactics.
• Standardize monthly review of HCP OKRs that evaluate and diagnose the business and communicate to leadership concisely.
• Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.
• Define OKRs, track, and refine with agility.
• Build strong partnerships with internal stakeholders, focusing on field sales to motivate and drive alignment in executing the marketing strategy.
• Serve as a key representative for the brand in discussions with senior leadership and external audiences including agency partners.
• Provide mentorship and leadership to a high-performing marketing team.
• Cultivate the GSK cultural pillars: Ambitious for patients, accountable for impact, and doing the right thing.

Skills

Market Analysis

Omnichannel Marketing

Leadership

Communication Skills

Customer-Centricity

Influencing

Content Development

Data to Insights

Education

Bachelor's degree

MBA or MPH (preferred)

Tools

Cross-functional collaboration

Job description

Job Title: Director, HCP Marketing

Location: Philadelphia, PA or Durham, NC

Job Purpose:
The Director, HCP Marketing will lead the development and execution of healthcare provider (HCP) marketing initiatives for a long acting specialty respiratory biologic product. The primary focus of this role will be driving the growth in a highly competitive market. This role requires close collaboration with cross-functional teams, including medical, market access, regulatory, legal, and field sales, to effectively deliver on brand priorities. We are seeking a candidate with strong marketing expertise and proven leadership skills.

Key Responsibilities

• Refine and execute HCP campaigns focusing on the launch indication that will grow the biologic class and market share.
• Identify and prioritize opportunities based on market insights, competitive intelligence, and customer needs.
• Responsible for identifying innovative levers to execute the strategy with healthcare professionals, including segmentation, targeting, content and message development.

Campaign Development and Execution

• Design and implement innovative, multi-channel marketing campaigns to effectively engage HCPs, ensuring alignment with brand objectives.
• Oversee the creation of promotional materials and tools, ensuring compliance with regulatory and industry standards and measurement plans of the tactics to quickly identify drivers and barriers of performance.
• Partner with cross-functional teams (Medical, Market Access, Sales, and Analytics) to ensure integrated and impactful tactics.

Deliver Brand Performance

• Standardize monthly review of HCP OKRs that evaluate and diagnose the business and communicate to leadership concisely.
• Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.
• Define OKRs, track, and refine with agility.

Stakeholder Collaboration

• Build strong partnerships with internal stakeholders, focusing on field sales to motivate and drive alignment in executing the marketing strategy.
• Serve as a key representative for the brand in discussions with senior leadership and external audiences including agency partners.

Team Leadership and Development

• Provide mentorship and leadership to a high-performing marketing team.
• Cultivate the GSK cultural pillars: Ambitious for patients, accountable for impact, and doing the right thing.

Skills and Capabilities

• Market Analysis and Insight: Proficiency in analyzing market trends, customer behaviors, and competitive landscapes to inform strategy.
• Develop and execute comprehensive HCP-focused omnichannel marketing strategies aligned with business objectives.
• Content Development: Develop messaging that drives action with HCPs.
• Performance Measurement: Proficiency in setting and measuring OKRs.
• Influencing: Align cross-functional teams, leadership, and external stakeholders.
• Communication Skills: Exceptional verbal and written communication skills to articulate strategies, plans, and results to various audiences.
• Leadership and Team Development: Inspirational leadership to guide and develop teams, fostering growth and high performance.
• Customer-Centricity: Understand HCP needs and deliver tailored solutions.

Qualifications & Experience

Basic Qualifications

• Bachelor's degree required; an advanced degree (MBA, MPH, etc.) preferred.
• 8 + years of experience developing and executing marketing campaigns and strategies.
• Minimum 4+ years of progressive marketing experience, including director-level leadership roles.
• Experience working in a cross-functional matrix organization.

Preferred Qualifications

• Expertise in biologics marketing, with experience in respiratory or specialty care.
• Experience developing and applying multidimensional attitudinal and behavioral segmentation strategies to drive impactful omnichannel marketing initiatives.
• First line sales leader and/or leading large teams toward ambitious goals.
• Experience navigating a cross-functional matrix environment.
• Strong analytical skills, translating insights into actionable marketing solutions.
• Demonstrated ability to lead and collaborate across a matrix organization.
• Excellent communication, presentation, and influencing skills.
• Knowledge of regulatory and compliance in the pharmaceutical industry.

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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